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Media

Media Notes

Turner data through March 20 shows that cable and broadcast TV viewership "continued on their divergent paths in 1Q and during the '10-'11 season, with both periods marked by cable's 1st-time achievements of a 60% HH share and 50% share" in the adults 18-49 demo. The "top driver ... has been sports." ESPN's bowl coverage in its first year of rights to the BCS generated nine of Q1's "top 10 cable programs in total viewership," with the "other ESPN's MNF." Turner Sports' "coverage of March Madness hasn't hurt, either." By comparison, broadcast's numbers are "going lower and lower" in both HH share and share of adults 18-49 (CABLEFAX DAILY, 3/28).

FREEDOM OF SPEECH: In Boston, Kevin Paul Dupont congratulated NBC's broadcast crew for coverage of the March 20 Rangers-Penguins game, "specifically rinkside reporter Pierre McGuire, for his poignant call-out" following Penguins LW Matt Cooke's elbow to Rangers D Ryan McDonagh's jaw that earned Cooke a lengthy suspension. NESN viewers are "deprived the same level of scrutiny during Bruins broadcasts," as it is "abundantly, even risibly clear that the order from NESN headquarters is never to utter a discouraging word." Dupont: "In a town where the viewing audience knows good, bad and charade, NESN's good-times-nothing-but-good-times parody is an insult to a paying, knowing audience." Still, NESN earned a 6.6 local rating for Thursday's Canadiens-Bruins game, its "best rating in 27 years of covering the club," which is "proof that Bruins viewers appreciate the it's-all-good spin" (BOSTON GLOBE, 3/27).

HEARING FANS' CONCERNS: American Le Mans Series CEO Scott Atherton issued a statement in response to criticism of the series' new TV deal with ABC and ESPN. Atherton noted critiques of ABC and ESPN3's broadcast of this month's Twelve Hours of Sebring, the first broadcast under the new deal, included that there was "no ABC broadcast on the West Coast" and that ABC showing 90 minutes for a 12-hour race was "unacceptable." Also, some viewers complained that they "couldn't get" ESPN3.com, or that they got ESPN3 but it was of "poor quality." Atherton: "Our new ESPN television package has everyone talking. Some loved it and thought it was among the best telecasts we have ever done -- others, for a variety of reasons, did not. We want everyone to know that we are listening -- and responding" (AMERICANLEMANS.com, 3/24).

MOVING ACROSS THE DIAL: In Denver, Penny Parker reported ESPN Radio will switch from KKFN-FM and ESPN Radio 1600 Denver to "dial positions owned by the fledgling Front Range Sports Network, beginning Jan. 1." ESPN Radio programming "will air on Front Range Sports stations The Ticket, which moves from 87.7 FM to 102.3 FM March 31." Front Range Sports Network Manager Tom Manoogian said that "some of ESPN's programs could be slotted on" company -owned KJAC-FM, an "all-music station." Parker noted Lincoln Financial Media, owner of KKFN and ESPN Radio 1600, "opted not to renew its contract" with ESPN (DENVER POST, 3/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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