Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/March 28, 2011/Marketing and Sponsorship
Names & Faces: Kia Happy With Relationship With Michelle Wie
Published March 28, 2011
UNDERNEATH IT ALL: ESPN’s “PTI” on Friday included a discussion about Broncos QB Tim Tebow’s commercial for Jockey, which is set to debut today. ESPN's Tony Kornheiser said, "The most famous Jockey underwear model was the ridiculously handsome Jim Palmer, and his posters in the '70s and '80s were quite scandalous. Tebow's not a scandalous guy. He'll probably wear underpants underneath his underpants. I just think we haven't seen anything yet. All we've seen is him in a T-shirt." ESPN's Michael Wilbon said, "When you got a lockout coming up and no salary, I'm going to give Mr. Tebow an 'A' for being smart. It doesn't matter what the endorsement is" ("PTI," ESPN, 3/25).
HAIR APPARENT: Garnier Fructis has signed Lightning C Steven Stamkos to be a spokesperson for the brand in Canada. The promotion featuring Stamkos will be launched in April and will include TV, magazine, online and in-store components. Garnier Fructis is using the TV spot to announce a contest that has a grand prize of a trip for four to Tampa to meet Stamkos and attend a Lightning game (Garnier Fructis).