Menu
Marketing and Sponsorship

Names & Faces: Kia Happy With Relationship With Michelle Wie

In Honolulu, Ann Miller noted this is the second year of Kia's sponsorship deal with Michelle Wie, and the automaker is "happy about its investment" in the golfer. Kia VP/Marketing & Communications Michael Sprague, speaking at this past weekend's LPGA Kia Classic in California, said, "We featured her in one of our commercials, which was initially targeted just for sports networks. It was so popular online and through social media we actually put it on general market television, targeted it at young people. The feedback has just been great." Sprague added, "She's young, she's youthful, she's vibrant. As a brand, that's how we're trying to position ourselves -- to the young, sporty dynamic and she fits all that" (Honolulu STAR-ADVERTISER, 3/27).

UNDERNEATH IT ALL: ESPN’s “PTI” on Friday included a discussion about Broncos QB Tim Tebow’s commercial for Jockey, which is set to debut today. ESPN's Tony Kornheiser said, "The most famous Jockey underwear model was the ridiculously handsome Jim Palmer, and his posters in the '70s and '80s were quite scandalous. Tebow's not a scandalous guy. He'll probably wear underpants underneath his underpants. I just think we haven't seen anything yet. All we've seen is him in a T-shirt." ESPN's Michael Wilbon said, "When you got a lockout coming up and no salary, I'm going to give Mr. Tebow an 'A' for being smart. It doesn't matter what the endorsement is" ("PTI," ESPN, 3/25).

HAIR APPARENT: Garnier Fructis has signed Lightning C Steven Stamkos to be a spokesperson for the brand in Canada. The promotion featuring Stamkos will be launched in April and will include TV, magazine, online and in-store components. Garnier Fructis is using the TV spot to announce a contest that has a grand prize of a trip for four to Tampa to meet Stamkos and attend a Lightning game (Garnier Fructis).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/03/28/Marketing-and-Sponsorship/Names-and-Faces.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/03/28/Marketing-and-Sponsorship/Names-and-Faces.aspx

CLOSE