Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/March 28, 2011/Marketing and Sponsorship
McCutchen's Marketability One Reason He Is Becoming New Face Of The Pirates
Published March 28, 2011
ALL QUIET ON THE WESTERN FRONT: SI.com's Ton Verducci examined the list of MLB's top-selling jerseys for '10 and noted "only two of the top 20 replicas are for players with West Coast teams" -- Giants P Tim Lincecum at No. 10 and C Buster Posey at No. 19. The Yankees, Red Sox and Phillies "account for half of the top 18 jerseys." Verducci: "I'll repeat what I've been saying: baseball is a top-heavy game. The Yankees, Red Sox and Phillies are the engine to the business of baseball, and the other 27 clubs are boxcars along for the ride" (SI.com, 3/25).