Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/March 28, 2011/Marketing and Sponsorship
McCutchen's Marketability One Reason He Is Becoming New Face Of The Pirates
Published March 28, 2011
ALL QUIET ON THE WESTERN FRONT: SI.com's Ton Verducci examined the list of MLB's top-selling jerseys for '10 and noted "only two of the top 20 replicas are for players with West Coast teams" -- Giants P Tim Lincecum at No. 10 and C Buster Posey at No. 19. The Yankees, Red Sox and Phillies "account for half of the top 18 jerseys." Verducci: "I'll repeat what I've been saying: baseball is a top-heavy game. The Yankees, Red Sox and Phillies are the engine to the business of baseball, and the other 27 clubs are boxcars along for the ride" (SI.com, 3/25).