Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights Tecate To Offer Up To $50 Off Mayweather PPV Tigers Increasing Amount Of Women's Merchandise North Face Promoting Activewear Line Packers Tent Sale Expands Online
Upcoming Conferences and Events
SBD/March 28, 2011/Marketing and Sponsorship
McCutchen's Marketability One Reason He Is Becoming New Face Of The Pirates
Published March 28, 2011
ALL QUIET ON THE WESTERN FRONT: SI.com's Ton Verducci examined the list of MLB's top-selling jerseys for '10 and noted "only two of the top 20 replicas are for players with West Coast teams" -- Giants P Tim Lincecum at No. 10 and C Buster Posey at No. 19. The Yankees, Red Sox and Phillies "account for half of the top 18 jerseys." Verducci: "I'll repeat what I've been saying: baseball is a top-heavy game. The Yankees, Red Sox and Phillies are the engine to the business of baseball, and the other 27 clubs are boxcars along for the ride" (SI.com, 3/25).