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Magic Carpet Ride: Nationals Relaunch Fan Rewards Program As Online Effort

The Nationals have relaunched their fan loyalty effort, the Red Carpet Rewards Program, as an online amenity. Believed to be the first of its type in MLB, the new, Internet-based Red Carpet Rewards Program was created through a partnership between the club, MLBAM and London-based customer management outfit Fortress GB. Fans earn points for season-ticket purchases, and redemption awards include additional tickets and preferred parking. But a second and more dynamic phase to the program is under development in which radio frequency identification (RFID) technology is being tested at Nationals Park this season. Program members eventually will be able to earn points from concession and merchandise purchases and other activities to their accounts. "This is another beginning of how we use technology to enhance the fan experience. We see this as a big step forward," said Nationals COO Andy Feffer. "The rewards program needed to be faster and more efficient." The Nationals also plan at some future point to tie the rewards program into virtual ticketing. The club in recent months also has pursued several other interactive elements to drive awareness and ticket sales, including a microsite launched in December devoted to season-ticket purchasing. The online functionality will allow easier sharing of points and rewards with friends, family, and co-owners of season-ticket plans, particularly a large number of Nationals season-ticket accounts that are shared in some way.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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