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SBD/March 28, 2011/Franchises
NFL Lockout Watch, Day 17: Majority Of Teams Keep Season-Ticket Prices Flat
Published March 28, 2011
TIMELINE UNCHANGED: Cardinals VP/Media Relations Mark Dalton said the team is "proceeding with the expectation that the season will start on time." Dalton added that the team's "timeline for selling season tickets remains unchanged because it needs the time to ensure the process is completed on schedule." He noted that the process "includes collecting deposits, accommodating existing ticket holders who want to change seats, contacting those on the season-ticket waiting list, selling to new customers, collecting final payments and distributing tickets." In Phoenix, Kent Somers noted the Cardinals "don't disclose the number of people on their season-ticket waiting list but say it's in the thousands." The team "did not increase" season-ticket prices for the '11 season and "reduced the price of 3,700 seats by $5 apiece" (ARIZONA REPUBLIC, 3/25).