SBD/March 25, 2011/Research and Ratings

IndyCar, NASCAR, NHRA Fans Trending Older Compared To Supercross/Motocross

Fans of IndyCar, NHRA and NASCAR draw an older demographic with more than a third of fans of each series between the ages of 45-64, according to data from Scarborough Sports Marketing. By comparison, supercross/motocross trend younger, with around 64% of fans under the age of 44. Supercross/motocross also draw a higher level of Hispanic fans, with 13.3% of fans saying they are from a Spanish/Hispanic background. Listed below are select demographics for fans of NASCAR, IndyCar, NHRA and supercross/motocross (Scarborough Sports Marketing).

DEMOGRAPHIC
NASCAR
INDYCAR
NHRA
SUPERCROSS/
MOTOCROSS
GENDER
Men
62.4%
68.4%
72.0%
67.9%
Women
37.6%
31.6%
28.0%
32.1%
AGE
18-29
17.8%
16.5%
20.3%
27.6%
30-44
29.7%
26.6%
30.6%
36.4%
45-64
36.8%
39.0%
38.1%
28.7%
RACE/ETHNICITY
White
87.4%
86.4%
85.3%
84.4%
Black/African American
8.2%
8.7%
9.9%
9.7%
Asian
2.1%
2.2%
2.1%
2.6%
Other
2.3%
2.6%
2.7%
3.4%
Spanish/Hispanic
8.7%
9.2%
10.2%
13.3%
HOUSEHOLD INCOME
<$25,000>
13.4%
13.0%
13.8%
13.7%
$40,000-49,999
11.4%
11.3%
12.0%
11.9%
$75,000-99,999
15.6%
15.6%
15.6%
15.4%
$100,000-149,999
12.4%
12.9%
11.8%
11.6%
$150,000+
7.6%
8.2%
6.7%
7.3%
 

NOTE: A fan is defined as "very, somewhat or a little bit interested" in the league.

 

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