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SBD/March 25, 2011/Research and Ratings
IndyCar, NASCAR, NHRA Fans Trending Older Compared To Supercross/Motocross
Published March 25, 2011
Fans of IndyCar, NHRA and NASCAR draw an older demographic with more than a third of fans of each series between the ages of 45-64, according to data from Scarborough Sports Marketing. By comparison, supercross/motocross trend younger, with around 64% of fans under the age of 44. Supercross/motocross also draw a higher level of Hispanic fans, with 13.3% of fans saying they are from a Spanish/Hispanic background. Listed below are select demographics for fans of NASCAR, IndyCar, NHRA and supercross/motocross (Scarborough Sports Marketing).
| DEMOGRAPHIC | NASCAR |
INDYCAR |
NHRA |
SUPERCROSS/ MOTOCROSS |
GENDER | ||||
| Men | 62.4% |
68.4% |
72.0% |
67.9% |
| Women | 37.6% |
31.6% |
28.0% |
32.1% |
AGE | ||||
| 18-29 | 17.8% |
16.5% |
20.3% |
27.6% |
| 30-44 | 29.7% |
26.6% |
30.6% |
36.4% |
| 45-64 | 36.8% |
39.0% |
38.1% |
28.7% |
RACE/ETHNICITY | ||||
| White | 87.4% |
86.4% |
85.3% |
84.4% |
| Black/African American | 8.2% |
8.7% |
9.9% |
9.7% |
| Asian | 2.1% |
2.2% |
2.1% |
2.6% |
| Other | 2.3% |
2.6% |
2.7% |
3.4% |
| Spanish/Hispanic | 8.7% |
9.2% |
10.2% |
13.3% |
HOUSEHOLD INCOME | ||||
| <$25,000> | 13.4% |
13.0% |
13.8% |
13.7% |
| $40,000-49,999 | 11.4% |
11.3% |
12.0% |
11.9% |
| $75,000-99,999 | 15.6% |
15.6% |
15.6% |
15.4% |
| $100,000-149,999 | 12.4% |
12.9% |
11.8% |
11.6% |
| $150,000+ | 7.6% |
8.2% |
6.7% |
7.3% |
NOTE: A fan is defined as "very, somewhat or a little bit interested" in the league.
