SBD/March 25, 2011/Research and Ratings

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  • IndyCar, NASCAR, NHRA Fans Trending Older Compared To Supercross/Motocross

    Fans of IndyCar, NHRA and NASCAR draw an older demographic with more than a third of fans of each series between the ages of 45-64, according to data from Scarborough Sports Marketing. By comparison, supercross/motocross trend younger, with around 64% of fans under the age of 44. Supercross/motocross also draw a higher level of Hispanic fans, with 13.3% of fans saying they are from a Spanish/Hispanic background. Listed below are select demographics for fans of NASCAR, IndyCar, NHRA and supercross/motocross (Scarborough Sports Marketing).

    DEMOGRAPHIC
    NASCAR
    INDYCAR
    NHRA
    SUPERCROSS/
    MOTOCROSS
    GENDER
    Men
    62.4%
    68.4%
    72.0%
    67.9%
    Women
    37.6%
    31.6%
    28.0%
    32.1%
    AGE
    18-29
    17.8%
    16.5%
    20.3%
    27.6%
    30-44
    29.7%
    26.6%
    30.6%
    36.4%
    45-64
    36.8%
    39.0%
    38.1%
    28.7%
    RACE/ETHNICITY
    White
    87.4%
    86.4%
    85.3%
    84.4%
    Black/African American
    8.2%
    8.7%
    9.9%
    9.7%
    Asian
    2.1%
    2.2%
    2.1%
    2.6%
    Other
    2.3%
    2.6%
    2.7%
    3.4%
    Spanish/Hispanic
    8.7%
    9.2%
    10.2%
    13.3%
    HOUSEHOLD INCOME
    <$25,000>
    13.4%
    13.0%
    13.8%
    13.7%
    $40,000-49,999
    11.4%
    11.3%
    12.0%
    11.9%
    $75,000-99,999
    15.6%
    15.6%
    15.6%
    15.4%
    $100,000-149,999
    12.4%
    12.9%
    11.8%
    11.6%
    $150,000+
    7.6%
    8.2%
    6.7%
    7.3%
     

    NOTE: A fan is defined as "very, somewhat or a little bit interested" in the league.

     

    Print | Tags: Research and Ratings, Scarborough, NHRA, IndyCar, NASCAR
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