SBD/March 25, 2011/Media

Print All
  • CBS, TBS Earn Highest Ratings For Thursday Sweet Sixteen Games Since '93

    CBS' and TBS' coverage of Thursday's NCAA men's basketball tournament Sweet Sixteen games averaged an 8.6 overnight Nielsen rating, up 28% from a 6.7 in '10, when the four games all aired on CBS. The 8.6 rating is the highest for the Thursday Sweet Sixteen games since a 9.0 mark in '93. Thursday's first broadcast window, which saw UConn beat San Diego State on CBS and Florida defeat BYU in overtime on TBS, earned an 8.5 rating, up 37% from a 6.2 last year. The night's second window, which featured Arizona upsetting No. 1 seed Duke on CBS and Butler defeating Wisconsin on TBS, earned a 8.7 rating, up 21% from '10 (THE DAILY).

    GAME NETWORK TIME (ET) RATING
    UConn-San Diego State CBS 7:00-9:30pm 4.8
    Arizona-Duke CBS 9:45pm-12:00am 6.0
    Florida-BYU TBS 7:15-9:45pm 3.7
    Butler-Wisconsin TBS 10:00pm-12:30am 2.7

    CHARLES IN CHARGE: In California, John Maffei writes it was a "huge gamble to have two studio shows" -- one hosted by CBS' Greg Gumbel and the other by TNT's Ernie Johnson, but last weekend it "worked, partly because Charles Barkley was extremely entertaining as an analyst." Barkley "did his homework on the college game, and it showed as he bantered with Greg Anthony and Kenny Smith." His "rants against the Big East and the conference's 11 tournament teams were great," and he "didn't back down when Louisville coach Rick Pitino joined the show after his Cardinals ... were eliminated in their first game" (NORTH COUNTY TIMES, 3/25). Syndicated radio host Don Imus said he "likes the addition” of Johnson, Barkley and Smith to CBS/Turner’s pregame and halftime shows. He said Gumbel "is a lovely guy," Anthony is "another lovely fellow” and Davis is "fine, but there's just no personality and nothing happens.” With the addition of Barkley and Smith, "now that thing's on fire." CBS’ Jim Nantz, who appeared on Imus’ show, said, "In defense of my guys, Greg is as smooth as they come in the studio, and that's what he's there to do. It’s a very difficult thing technically to work through all these games ... and no one does it better than he does. Seth and Greg Anthony are both are very, very knowledgeable basketball men and their knowledge has shown during this tournament. This is not 'Dancing With The Stars' when you come on at halftime. You have to service the basketball fan with information." Imus: "You're awfully defensive about all of this. All I'm saying, it wasn't entertaining to watch for the millions of people who don't care about the minutiae" ("Imus in the Morning," Fox Business, 3/25).

    TIME TO CHUCK IT: In L.A., Tom Hoffarth writes aside from his "lack of knowledge about the college game and inability to speak intelligently about players, coaches and conferences, Barkley has already revealed enough" to the point where Turner President of Sales, Distribution & Sports David Levy said that "it 'was wrong' for him to be included in the NCAA Tournament selection show and that won't happen again." Hoffarth notes what the "pre-, post- and halftime shows" have done is "further expose Barkley, who sometimes looks asleep as he gazes into his desk monitor, and not put him in any sort of situation to do what he does best -- ramble on and on about nothing in particular" (L.A. DAILY NEWS, 3/25).

    FAN FAVORITES: USATODAY.com is running a poll to determine readers' favorite NCAA tournament play-by-play announcer, game analyst, studio host and studio analyst. Gus Johnson at presstime had garnered 35% of the 10,958 votes cast for game announcer, followed by Nantz. Bill Raftery, who is calling the West Regional with Verne Lundquist, has 39% of the 7,556 votes cast for favorite game analyst. Gumbel is edging out Johnson as favorite studio host, taking 43% of 7,049 votes compared to 36% for Johnson. Barkley is easily winning the favorite studio host category, as his 38% of 8,498 votes is more than double that of Davis, who is in second place (USATODAY.com, 3/24).

    THE VOICE OF A GENERATION: Johnson appeared on "The Jim Rome Show" Thursday prior to calling the Southeast Regional games and said he wants his calls to "come organically." Johnson noted he thinks about some of the possible catchphrases he might use during a game, but “not before I get there.” Johnson: “I think about situations. If I watch a great movie or hear a great song, my thing is I like to try to blend all of my experiences into my work. ... I mentally check them off in my mind, and then when something happens in the game and it resembles what I've already thought about, then it just comes out.” He added, “I've never written anything down. That's not my thing. ... I think the most important thing is to match the rhythm and the sound of the game." Johnson, who has become an Internet sensation in recent years for some of his calls, said he does not feel any pressure broadcasting a game. He said, “I can't watch myself at the same time that I'm working, so I don't have a chance to really experience what the viewer is experiencing at home. I experience what the fan in the stands is experiencing. The only thing that I try to convey is what's going on with the energy in the building and on the floor” (“The Jim Rome Show,” 3/24).

    YESSSSS, AND IT COUNTS! In N.Y., Phil Mushnick writes announcer Marv Albert, who will call the Southwest Regional games for TBS and CBS on Friday and Sunday, is "still the best" after "all these years, all these TV and radio networks, all these local TV and radio stations, and all these sports and games and bouts and matches." Mushnick: "Albert works off the rhythm of games; he gets it -- when to turn it on, when to down-shift, when to have fun, when to be serious, when to lean on the analyst, when to poke at the analyst, when to speak, when to shout, when to allow TV to tell the tale without his help" (N.Y. POST, 3/25).

    CAPITALIZING ON THE TIMING: The website for youth basketball initiative iHoops has recorded the four highest-trafficked days in its history since the beginning of the tournament (iHoops).

    Print | Tags: CBS, TBS/TNT, Basketball, Media
  • MLB Media Notes: Fox Testing Cable Cams, Ump-Cams During Spring Training

    Fox testing umpire cameras for use in upcoming MLB coverage

    USA TODAY's Michael Hiestand reports Fox is "testing two tweaks for its upcoming MLB coverage: cable cams flying across the field of play and umps wearing cameras." Fox "wanted to use cable cams during last year's playoffs, but player objections turned airspace over diamonds into no-fly zones" (USA TODAY, 3/25). In Detroit, Steve Schrader notes Fox tested the umpire cameras during Thursday's Tigers-Nationals game "on Fox Sports Detroit, and the grade is: incomplete." The mini-camera, mounted on plate umpire Joe West's mask, "lasted less than a half-inning before it was on the fritz," and it "didn't return till the top of the seventh." But "if the bugs are worked out, look for it to return before the season's over, because the shots FSD was able to show were pretty cool" (DETROIT FREE PRESS, 3/25).

    HE SAID/HE SAID: In N.Y., Bob Raissman reports Sirius XM host Chris Russo broadcast live Monday from Port Charlotte, Fla., for the Yankees-Rays game as part of a Spring Training tour, and Russo claims Yankees manager Joe Girardi "stiffed him" for an interview. Russo said that Yankees Dir of Media Relations Jason Zillo "had told his producer, Bill Zimmerman, over the weekend that Girardi would appear for an interview on Monday's show." Russo and his crew travelled from Tampa to Port Charlotte "with every expectation of getting an interview with Girardi sometime during Monday's five-hour program," but those expectations "drastically changed when Russo arrived at the ballpark." Russo: "They tell me he has to get paid. His agent (Steve Mandell) said Joe is the Yankees manager and he's not talking for free." However, a Yankees official said that Mandell was "actually in the middle of negotiating a deal for Girardi to appear on" Sirius XM's MLB Channel during the upcoming season. The source added there "were no guarantees made" about who would go on the show (N.Y. DAILY NEWS, 3/25).

    XX MARKS THE SPOT: In California, John Maffei reports XX Sports Radio 1090 "will carry all 162 Padres games again with Ted Leitner, Andy Masur and Jerry Coleman calling the action." The pregame show for home games "has been trimmed to two hours" with Darren Smith hosting the first hour and Jack Cronin the second. John Kentera "hosts a one-hour postgame show." Kentera and Cronin also will "host a one-hour pregame show for road games, with Kentera handling the postgame show" (NORTH COUNTY TIMES, 3/25).

    BACK IN THE GAME: In St. Louis, Dan Caesar reports former FS Midwest Cardinals analyst Jack Clark this season will work for KTRS-AM, a station "in which the team has 50 percent ownership." The move comes after Clark last year was dropped by FS Midwest and WXOS-FM "after he ripped the club following its collapse last season." While FS Midwest never acknowledged that Clark was "ousted because of his biting comments," it was clear that FS Midwest Senior VP & GM Jack Donovan "wasn't happy having to deal with controversies surrounding Clark." Clark Thursday said that he "had no grudges toward" FS Midwest (ST. LOUIS POST-DISPATCH, 3/25).

    Print | Tags: MLB, Media
  • Final Nielsen Ratings: Duke-Michigan Takes Top Spot Among Early NCAA Telecasts

    The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings (THE DAILY).

    BROADCAST TV
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    NCAA Basketball: Third Round:
    Duke-Michigan
    3/20
    CBS
    2:41-5:04pm
    6.3
    9,666
    NCAA Basketball: Third Round:
    Ohio State-George Mason
    3/20
    CBS
    5:04-7:19pm
    5.6
    8,816
    NCAA Basketball: Third Round:
    Florida-UCLA
    3/19
    CBS
    2:54-5:19pm
    4.9
    7,427
    NASCAR Sprint Cup: Jeff Byrd 500
    3/20
    Fox
    1:30-4:18pm
    4.3
    7,240
    NCAA Basketball: Third Round:
    North Carolina-Washington
    3/20
    CBS
    12:00-2:21pm
    4.2
    6,357
    NCAA Basketball: Third Round:
    Richmond-Morehead State
    3/19
    CBS
    5:19-7:36pm
    3.9
    6,016
    NCAA Basketball: Third Round:
    Kentucky-West Virginia
    3/19
    CBS
    12:00-2:38pm
    3.9
    5,858
    NCAA Basketball: Third Round:
    BYU-Gonzaga
    3/19
    CBS
    7:48-10:02pm
    3.0
    4,771
    NCAA Basketball: Second Round:
    BYU-Wofford
    3/17
    CBS
    7:00-9:29pm
    3.0
    4,670
    NCAA Basketball: Second Round:
    Washington-Georgia
    3/18
    CBS
    9:59pm-12:18am
    2.8
    4,451
    NCAA Basketball: Second Round:
    North Carolina-Long Island
    3/18
    CBS
    7:00-9:48pm
    2.7
    4,054
    NCAA Basketball: Second Round:
    Gonzaga-St. John's
    3/17
    CBS
    9:48pm-12:07am
    2.6
    4,046
    NCAA Basketball: Second Round:
    Kentucky-Princeton
    3/17
    CBS
    3:01-5:16pm
    2.3
    3,304
    NCAA Basketball: Second Round:
    Arizona-Memphis
    3/18
    CBS
    2:49-5:30pm
    2.0
    2,794
    NCAA Basketball: Second Round:
    West Virginia-Clemson
    3/17
    CBS
    12:00-2:39pm
    2.1
    2,792
    NCAA Basketball: Second Round:
    Texas-Oakland
    3/18
    CBS
    12:00-2:38pm
    1.7
    2,284
    PGA Tour: Transitions Championship:
    Final Round
    3/20
    NBC
    3:00-6:00pm
    1.4
    1,945
    PGA Tour: Transitions Championship:
    Third Round
    3/19
    NBC
    3:00-6:00pm
    1.0
    1,374
    Tennis: BNP Paribas Open:
    Men's, Women's Finals
    3/20
    ABC
    2:00-6:00pm
    0.8
    1,156
    NHL: Rangers-Penguins
    3/20
    NBC
    12:30-3:00pm
    0.6
    876
    Tennis: BNP Paribas Open:
    Men's Semifinals
    3/19
    ABC
    2:00-6:00pm
    0.5
    708
    CABLE TV
    DATE
    NET
    TIME (ET)
    RAT.
    VIEWERS (000)
    NCAA Tournament: Third Round:
    Arizona-Texas
    3/20
    TNT
    6:00-8:33pm
    2.6
    4,408
    NCAA Tournament: Third Round:
    Kansas-Illinois
    3/20
    TNT
    8:52-11:05pm
    2.6
    4,408
    NCAA Tournament: Third Round:
    Butler-Pittsburgh
    3/19
    TBS
    7:00-9:29pm
    2.2
    3,555
    NCAA Tournament: Third Round:
    UConn-Cincinnati
    3/19
    TBS
    9:41pm-12:09am
    2.2
    3,458
    NCAA Tournament: Third Round:
    Wisconsin-Kansas State
    3/19
    TNT
    8:54-11:24pm
    2.0
    3,428
    NCAA Tournament: Third Round:
    Florida State-Notre Dame
    3/20
    TBS
    9:40-11:59pm
    2.1
    3,408
    NCAA Tournament: Third Round:
    San Diego State-Temple
    3/19
    TNT
    6:00-8:36pm
    1.9
    3,055
    NBA: Thunder-Heat
    3/16
    ESPN
    8:06-10:49pm
    1.9
    2,892
    NBA: Magic-Lakers
    3/14
    ESPN
    10:33pm-1:04am
    1.9
    2,788
    NBA: Spurs-Heat
    3/14
    ESPN
    8:00-10:33pm
    1.8
    2,722






    NOTES: NESN drew a 6.6 local overnight rating for Thursday night's Canadiens-Bruins game, the net's highest regular-season ratings ever for a Bruins game. The previous high was a 6.2 for Penguins-Bruins in March '10 (NESN)....TSN drew 286,000 viewers for the Whitecaps' inaugural MLS game last Saturday, the "second largest Major League Soccer TV audience ever in Canada." The viewership for the game, which the Whitecaps won 4-2 over Toronto FC, was up 53% from Toronto FC's season debut last year on the CBC (GLOBESPORTS.com, 3/23)....Rogers Sportsnet Pacific drew 622,000 viewers for last Friday's Coyotes-Canucks game, the network's highest Canucks audience of the season (Rogers).

    Print | Tags: Media
  • Media Notes

    The Northwestern Univ. athletics department Thursday announced that it has signed a 10-year multimedia rights deal with Learfield Sports. Learfield's new Chicago-based Northwestern Sports Properties will handle all aspects of the school's media rights, including signage, sponsorship, corporate hospitality, event marketing, radio and TV coaches' shows and official athletic website advertising. Former Chicagoland Speedway Senior Dir of Marketing, Sales & PR Bob Welch has joined Northwestern Sports Properties as GM of the four-person staff (Learfield).

    GREAT CHOICE: The Buccaneers reportedly are the leading candidate to be featured on HBO's "Hard Knocks" next season, and ESPN.com's Pat Yasinskas wrote the "exposure would be tremendous and, of all teams, the Bucs could stand to really increase their national audience." They "didn't sell out a single-home game last season" despite finishing with a 10-6 record. The team has "some potential superstars" in QB Josh Freeman, WR Mike Williams and RB LeGarrette Blount, as well as coach Raheem Morris, "who can be one of the league's more entertaining coaches." Yasinskas: "Putting cameras on Morris virtually all the time could bring all sorts of potential downsides. Morris is quite capable of saying or doing something controversial. So are most of his players" (ESPN.com, 3/24).

    THE HORSE WHISPERERS: Horseracing channel HRTV signed a programming deal with Horse & Country TV for an exclusive weekly 2-hour programming block. The block, "Horse & Country on HRTV, the Best from Across the Pond," is scheduled for Saturday nights at 9:00pm ET beginning this weekend. HRTV will re-air the block Sunday mornings, Monday nights and Tuesday afternoons (John Ourand, THE DAILY).

    Print | Tags: Media
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug