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SBD/March 25, 2011/Marketing and Sponsorship
Under Armour Launches New "Charged Cotton" Campaign Starring Tom Brady
Published March 25, 2011
A WISE INVESTMENT: WEEI.com's Christopher Price reported Brady has "replaced Tiger Woods as an example for economic theory in the academic world." The economic textbook "Principles of Economics" for several years has included a chapter entitled "Should Tiger Woods Mow His Own Lawn?" But author Greg Mankiw "replaced Woods with Brady" for the latest edition. Mankiw: "I wanted students to focus on the economics of comparative advantage -- the main point of this section of the book. I was afraid that keeping Tiger Woods in the hypothetical example would have raised thoughts of an altogether different set of issues" (WEEI.com, 3/24).