Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements Marketplace Roundup Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal
SBD/March 25, 2011/Marketing and Sponsorship
Under Armour Launches New "Charged Cotton" Campaign Starring Tom Brady
Published March 25, 2011
A WISE INVESTMENT: WEEI.com's Christopher Price reported Brady has "replaced Tiger Woods as an example for economic theory in the academic world." The economic textbook "Principles of Economics" for several years has included a chapter entitled "Should Tiger Woods Mow His Own Lawn?" But author Greg Mankiw "replaced Woods with Brady" for the latest edition. Mankiw: "I wanted students to focus on the economics of comparative advantage -- the main point of this section of the book. I was afraid that keeping Tiger Woods in the hypothetical example would have raised thoughts of an altogether different set of issues" (WEEI.com, 3/24).