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SBD/March 25, 2011/Marketing and Sponsorship
Is Jeter's Ranking Atop MLB Jersey Sales List A Surprise?
Published March 25, 2011
JETER NUMBER ONE AGAIN: Nielsen and E-Poll Thursday released their N-Score rankings, a measurement of the most marketable players in baseball, and Jeter tops the list. He is followed by Yankees P Mariano Rivera, Hamilton and Pujols. The N-Score measures name and image awareness, appeal and personality attributes such as sincerity, approachability, experience and influence, both at the national and local levels. Jeter also was named MLB's most marketable player in a survey conducted by THE DAILY last July (THE DAILY).
|1||Yankees SS Derek Jeter||
|2||Yankees P Mariano Rivera||
|3||Rangers CF Josh Hamilton||
|4||Cardinals 1B Albert Pujols||
|5||Rays 3B Evan Longoria||
|6||Mariners RF Ichiro Suzuki||
|7||Braves 3B Chipper Jones||
|8||Twins C Joe Mauer||
|9||Yankees 3B Alex Rodriguez||
|10||Phillies P Roy Halladay||