New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors Marketplace Roundup Ravens Offering $200,000 Sponsorship Package Lear Corp. Presenting Sponsor Of Detroit IndyCar Monster Focused On Younger Audience At Daytona Brands Seemingly Reluctant To Sponsor '18 World Cup
SBD/March 24, 2011/Marketing and Sponsorship
Published March 24, 2011
Collection, Ecco, TaylorMade and Titleist
GIVE ME A BEAT: Puma has appointed U.K. rap star Professor Green as its first social ambassador and will feature him in "press, retail and social media campaigns." Green, whose deal with Puma runs through '11, is the "latest in a string of high-profile individuals from the music world who have signed up to represent the brand." In January, Puma signed singer Kimberley Walsh "to front a six month press campaign for its BodyTrain toning footwear range." The brand "followed that in February with the signing of reggae icon Bob Marley's fashion-designer daughter, Cedella Marley, to design the Jamaican track and field team's kit" for the '12 London Olympics (BRANDREPUBLIC.com, 3/23).