Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/March 24, 2011/Marketing and Sponsorship
Published March 24, 2011
Collection, Ecco, TaylorMade and Titleist
GIVE ME A BEAT: Puma has appointed U.K. rap star Professor Green as its first social ambassador and will feature him in "press, retail and social media campaigns." Green, whose deal with Puma runs through '11, is the "latest in a string of high-profile individuals from the music world who have signed up to represent the brand." In January, Puma signed singer Kimberley Walsh "to front a six month press campaign for its BodyTrain toning footwear range." The brand "followed that in February with the signing of reggae icon Bob Marley's fashion-designer daughter, Cedella Marley, to design the Jamaican track and field team's kit" for the '12 London Olympics (BRANDREPUBLIC.com, 3/23).