Sherman Critical Of Several NFL Policies Burbank Airport Partners With Rose Bowl Up-And-Coming Drivers Lack Sponsorship Source: Sony To Pull FIFA Sponsorship USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Fanatics Preps For Busy Holiday Season Fantex Selling Alshon Jeffery IPO Marketplace Roundup Patriots' Nike Shoe Goes On Sale Monday
SBD/March 24, 2011/Marketing and Sponsorship
Published March 24, 2011
Collection, Ecco, TaylorMade and Titleist
GIVE ME A BEAT: Puma has appointed U.K. rap star Professor Green as its first social ambassador and will feature him in "press, retail and social media campaigns." Green, whose deal with Puma runs through '11, is the "latest in a string of high-profile individuals from the music world who have signed up to represent the brand." In January, Puma signed singer Kimberley Walsh "to front a six month press campaign for its BodyTrain toning footwear range." The brand "followed that in February with the signing of reggae icon Bob Marley's fashion-designer daughter, Cedella Marley, to design the Jamaican track and field team's kit" for the '12 London Olympics (BRANDREPUBLIC.com, 3/23).