Menu
Marketing and Sponsorship

EA Sports Reportedly Has Deal With MLB To Resurrect Baseball Game

EA Sports "has a deal with Major League Baseball in place" to create a new gaming franchise, which may be launched "sooner than anyone expected," according to sources cited by Jon Robinson of ESPN.com. The sources indicated that EA is "developing a new digital baseball game, complete with the MLB license, for Facebook." Not "much is known about the project at this time, but by looking at the other EA Sports Facebook games, one can assume it will be something along the lines of fantasy team building." MLB's exclusive video game license with 2K Sports ends in '12. The deal was signed in '05, ending "one of the most beloved sports gaming franchises of all time," EA Sports' "MVP Baseball." Robinson added with EA Sports and MLB "already working side-by-side on this new project, it gives me great hope that we'll see an eventual return of 'MVP Baseball' once 2K's exclusive deal runs out next year" (ESPN.com, 3/22).

2K Sports' exclusive video game
contract with MLB expires in '12
IT'S "SHOW" TIME: In Boston, Garrett Martin reviewed 2K Sports' newest baseball game under the header, "'MLB 11: The Show' Knocks It Out Of The Park." Last year's iteration of the video game franchise "was the best baseball game of 2010, but it largely coasted on the excellent strides made by 'MLB 09' and thus felt somewhat unnecessary." This year's game "is a step forward, though, thanks in part to the new Pure Analog controls." It is a "simple control scheme that can be tough to understand," and it "also makes this already difficult series even harder." But Martin added, "The combination of new, immersive control schemes and 'The Show's' traditional in-depth simulation makes 'MLB 11' the first must-own baseball game since 'MLB 09'" (BOSTON HERALD, 3/14).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/03/24/Marketing-and-Sponsorship/EA-Sports-MLB.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/03/24/Marketing-and-Sponsorship/EA-Sports-MLB.aspx

CLOSE