P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/March 24, 2011/Marketing and Sponsorship
BYU Fans Snapping Up Gear As Fredette Leads Cougars Into Sweet Sixteen
Published March 24, 2011
JIMMER-MANIA: In Utah, Dick Harmon writes under the header, "Cougars Draw National Media Spotlight." ESPN's Rick Reilly and Andy Katz, The Sporting News' Mike DeCourcy and reporters from the N.Y. Times, Newsday, CBS Sports and USA Today all are in New Orleans to cover tonight's BYU-Florida game. Orlando Sentinel columnist Mike Bianchi said, "Jimmer is kind of a mythical figure in college basketball. It's good for the game because there aren't that many people in college basketball that people know and people embrace" (DESERET NEWS, 3/24).