Mayweather Hints At Return With New Trademarks Deal Makes Bayern Munich Merch Available In U.S. Nike Signs 15 Members Of NFL's Rookie Class Biles Heads Olympic Roster For Kellogg Elliott Turns Heads On NFL Draft Red Carpet Firestone Offering A Chance To Race Andretti Sponsors Gear Up For NFL Draft Fox Sports Concludes First-Ever Upfront Roadshow GoDaddy Launches Campaign Around Shaq Curry Trails Jordan In Sports Merch Sales
SBD/March 24, 2011/Marketing and Sponsorship
BYU Fans Snapping Up Gear As Fredette Leads Cougars Into Sweet Sixteen
Published March 24, 2011
JIMMER-MANIA: In Utah, Dick Harmon writes under the header, "Cougars Draw National Media Spotlight." ESPN's Rick Reilly and Andy Katz, The Sporting News' Mike DeCourcy and reporters from the N.Y. Times, Newsday, CBS Sports and USA Today all are in New Orleans to cover tonight's BYU-Florida game. Orlando Sentinel columnist Mike Bianchi said, "Jimmer is kind of a mythical figure in college basketball. It's good for the game because there aren't that many people in college basketball that people know and people embrace" (DESERET NEWS, 3/24).