Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/March 24, 2011/Marketing and Sponsorship
BYU Fans Snapping Up Gear As Fredette Leads Cougars Into Sweet Sixteen
Published March 24, 2011
JIMMER-MANIA: In Utah, Dick Harmon writes under the header, "Cougars Draw National Media Spotlight." ESPN's Rick Reilly and Andy Katz, The Sporting News' Mike DeCourcy and reporters from the N.Y. Times, Newsday, CBS Sports and USA Today all are in New Orleans to cover tonight's BYU-Florida game. Orlando Sentinel columnist Mike Bianchi said, "Jimmer is kind of a mythical figure in college basketball. It's good for the game because there aren't that many people in college basketball that people know and people embrace" (DESERET NEWS, 3/24).