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SBD/March 24, 2011/Leagues and Governing Bodies
Dew Tour Cutting '11 Schedule To Four Stops, Dropping Single-Sport Events
Published March 24, 2011
MONEY REINVESTED IN EVENTS: Martin said the 20% savings that will result from dropping an event is being reinvested to make the four remaining stops stronger with new disciplines like surfing and skateboard bowl. Martin: "It was more important for us to invest in each event than scale." Unlike the X Games, which adds new disciplines each year, the Dew Tour has stuck to the core events of skateboarding street and vert, and BMX park, vert and dirt. Martin said the tour's more than $2M purse will not shrink and a Dew Cup will still be awarded to the top competitor at three of four stops in the tour's five core disciplines. The tour will drop from 20 hours on NBC last year to 18 hours this year. It still will have 22 hours on MTV2 and USA. The Dew Tour only has a title sponsor for the Salt Lake City event, which will be known as the Toyota Challenge. It is working to find sponsors for Ocean City and Portland and does not plan to sell a title sponsorship to the Dew Tour Championships in Las Vegas.
|Dew Tour at Ocean City||July 21-24|
|Dew Tour at Portland||August 11-14|
|Toyota Challenge||September 8-11|
|Dew Tour Championships||October 13-16|