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SBD/March 24, 2011/Events and Attractions
Auto Club Speedway Expects Increase In Attendance For Sunday's Cup Race
Published March 24, 2011
IS NASCAR THE PROBLEM? In San Diego, Bill Center writes, "It is time for NASCAR to take a long hard look in the mirror. Perhaps the problem is the sport. Case in point -- Bristol, Tenn." There "wasn't much of a crowd" in attendance for last week's Jeff Byrd 500 at Bristol Motor Speedway. NASCAR "put the crowd estimate at 120,000, which would mean the stands were a third empty," but some observers "put the attendance at around" 50% of capacity. Center: "If NASCAR isn't concerned, it should be. ... It's one thing when fans don't show up at Fontana on Labor Day when the [temperature's] stuck in triple digits. It is quite another when they say 'no thank you' to a race at Bristol" (SAN DIEGO UNION-TRIBUNE, 3/24).
MARKET WATCH: In California, Jim Steinberg reports "for the first time in the last seven years, the 10,000 people camping at Auto Club Speedway for this weekend's races will not be supported by a Stater Bros. outlet in a large climate-controlled tent." Stater Bros. late last year "ended its marketing partnership and race sponsorship and will no longer have its temporary market." Auto Club Speedway Dir of Communications David Talley said that there is "strong interest from several large grocery store groups, but nothing could be finalized before this weekend." Talley added that there "will be an infield grocery store next year" (SAN BERNARDINO COUNTY SUN, 3/24).