SBD/March 23, 2011/Marketing and Sponsorship

Muhammad Ali Enterprises Signs With IMG Licensing To Extend Brand Globally

Muhammad Ali Enterprises (MAE) today announced it has selected IMG Licensing for consumer products licensing. IMG as part of the multiyear deal will act exclusively to represent the Ali brand in Europe and Asia. The agency hopes to provide global opportunities to extend the boxer’s brand to new consumer touch points. IMG will seek opportunities in traditional sports licensing categories including memorabilia and apparel as well as new business areas. MAE controls all licensing rights for the former boxer. MAE is a subsidiary of CKX, Inc., which in '06 acquired a majority interest in Ali's name and likeness (THE DAILY). CNBC's Darren Rovell wrote, "Recent efforts for Ali brand have been very poor" (TWITTER.com, 3/23). 
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