SBD/March 22, 2011/Research and Ratings

Yahoo Sports Attracts 45.8 Million Unique Visitors In February

Yahoo Sports led all sports websites during February with 45.8 million unique visitors, according to data from comScore. ESPN.com ranked second with 35.5 million uniques. USTrotting.com led all sports sites with 103.3 minutes per visitor, but attracted only 50,000 uniques in February. TwinSpires.com finished second in average time spent per user at 97.7 minutes, but had only 73,000 uniques. Listed below are the top 10 sports sites ranked by unique visitors in February (comScore).

TOP 10 SPORTS SITES RANKED BY UNIQUE VISITORS DURING FEBRUARY
PROPERTY
UNIQUE VISITORS (000)
AVG. MINUTES PER VISITOR
Yahoo Sports
45,822
34.8
ESPN.com
35,492
71.0
FoxSports.com
27,186
19.2
Turner-SI Digital*
23,034
22.9
CBSSports.com
17,958
23.5
Big Lead Sports
16,462
16.3
NFL.com
13,275
20.4
SportingNews.com**
11,751
9.1
NBCSports.com
8,130
16.5
SB Nation
6,556
11.8

NOTES: * = Includes NASCAR.com, PGATour.com, Golf.com, PGA.com, SI.com, NCAA.com, NBA.com. ** = Includes FanHouse.com, which fell under the SportingNews.com banner on March 1.

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