SBD/March 22, 2011/Research and Ratings

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  • Yahoo Sports Attracts 45.8 Million Unique Visitors In February

    Yahoo Sports led all sports websites during February with 45.8 million unique visitors, according to data from comScore. ESPN.com ranked second with 35.5 million uniques. USTrotting.com led all sports sites with 103.3 minutes per visitor, but attracted only 50,000 uniques in February. TwinSpires.com finished second in average time spent per user at 97.7 minutes, but had only 73,000 uniques. Listed below are the top 10 sports sites ranked by unique visitors in February (comScore).

    TOP 10 SPORTS SITES RANKED BY UNIQUE VISITORS DURING FEBRUARY
    PROPERTY
    UNIQUE VISITORS (000)
    AVG. MINUTES PER VISITOR
    Yahoo Sports
    45,822
    34.8
    ESPN.com
    35,492
    71.0
    FoxSports.com
    27,186
    19.2
    Turner-SI Digital*
    23,034
    22.9
    CBSSports.com
    17,958
    23.5
    Big Lead Sports
    16,462
    16.3
    NFL.com
    13,275
    20.4
    SportingNews.com**
    11,751
    9.1
    NBCSports.com
    8,130
    16.5
    SB Nation
    6,556
    11.8

    NOTES: * = Includes NASCAR.com, PGATour.com, Golf.com, PGA.com, SI.com, NCAA.com, NBA.com. ** = Includes FanHouse.com, which fell under the SportingNews.com banner on March 1.

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