Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 22, 2011/Research and RatingsPrint All
Yahoo Sports led all sports websites during February with 45.8 million unique visitors, according to data from comScore. ESPN.com ranked second with 35.5 million uniques. USTrotting.com led all sports sites with 103.3 minutes per visitor, but attracted only 50,000 uniques in February. TwinSpires.com finished second in average time spent per user at 97.7 minutes, but had only 73,000 uniques. Listed below are the top 10 sports sites ranked by unique visitors in February (comScore).TOP 10 SPORTS SITES RANKED BY UNIQUE VISITORS DURING FEBRUARY
PROPERTYUNIQUE VISITORS (000)AVG. MINUTES PER VISITOR Yahoo Sports45,82234.8 ESPN.com35,49271.0 FoxSports.com27,18619.2 Turner-SI Digital*23,03422.9 CBSSports.com17,95823.5 Big Lead Sports16,46216.3 NFL.com13,27520.4 SportingNews.com**11,7519.1 NBCSports.com8,13016.5 SB Nation6,55611.8
NOTES: * = Includes NASCAR.com, PGATour.com, Golf.com, PGA.com, SI.com, NCAA.com, NBA.com. ** = Includes FanHouse.com, which fell under the SportingNews.com banner on March 1.