SBD/March 22, 2011/People and Pop Culture

Executive Transactions

Mika joining TBA Global as
Senior VP/Digital Creative
Former NHL Senior VP/Creative ANDRE MIKA has joined engagement marketing and communications firm TBA Global as Senior VP/Digital Creative. Mika joined the NHL in '07 and helped design the creative direction of the NHL and NHL Mobile. The league parted ways with him in on March 3 as part of a restructuring of the creative department. Mika said he will help TBA Global launch a digital solutions division, and will help add a layer of digital creative to the company’s ongoing projects. TBA Global, which is partially owned by former Universal CEO IRVING AZOFF, has worked with Nike, Target and the NFL, among others. Mika will work out of the company’s Chicago offices. “I started my career as a jingle writer in Chicago 17 years ago,” Mika said. “(The new position) uses all of my talents on the creative side, not only in event production but also digital. I’m excited” (Fred Dreier, SportsBusiness Journal).

EXECS
: Packers Dir of PR JEFF BLUMB "has resigned" after 22 years with the team. Packers Assistant Dir of PR & Corporate Communications AARON POPKEY is "filling in for Blumb this week at the NFL annual meetings." While the Packers are "under a hiring freeze during the NFL lockout, they will hire a replacement" (GREENBAYPRESSGAZETTE.com, 3/21). Packers VP/Administration & General Counsel JASON WIED said that Blumb "wanted to spend more time with his family." But a source said that the Packers "were ready to part with Blumb in part because he didn't have the best relationships with the media" (JSONLINE.com, 3/21)....The PGA Tour has named GERALD GOODMAN Exec Dir of the WGC-Accenture Match Play Championship, effective immediately, replacing WADE DUNAGAN. Goodman most recently served as Tournament Dir of PGA Tour events held at Innisbrook Resort & Golf Club near Tampa from '95-'10 (PGA Tour)....Former European Tour Exec Dir KEN SCHOFIELD has been appointed to the Asian Tour BOD (Asian Tour).

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