NFL Reopens Investigation Into Giants' Josh Brown ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events CBS/NFL Net See Sharp Drop For "TNF" Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco Roger Goodell Addresses Dip In NFL Ratings
SBD/March 22, 2011/Marketing and Sponsorship
NFLPA Defends Licensing Rights In Wake Of Comments From League
Published March 22, 2011
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SACKED FOR A LOSS? In N.Y., Garett Sloane reports EA Sports "could suffer a $165 million hit if the NFL lockout leads to a canceled season." EA is "going full speed ahead with 'Madden NFL 12' production, yesterday calling for fans to vote on which currently locked-out player to put on the cover." But Wedbush Morgan analyst Michael Pachter said that "if players and team owners don't strike a deal, Madden sales could drop by as much" as 50%. Pachter said, "I would guess that half the people who play Madden play because they genuinely like the game and half buy it because it's a gift, and it's the gifts that are at risk if the season is cancelled and football is not foremost" in peoples' minds (N.Y. POST, 3/22). CNET.com's Don Reisinger noted "Madden NFL 12" is "scheduled to launch this August," and the labor dispute "won't stop it." EA Sports Senior PR Manager Rob Semsey yesterday said, "Fans of Madden NFL will not have their season interrupted, regardless of when the labor issues are resolved. We plan to release Madden NFL 12 in August as always" (CNET.com, 3/21).