Hornets, FanDuel Sign Multiyear Deal NFL Owners Caught Off Guard By Leiweke Hiring NFL's New Air Policy Could Work In Brady's Favor Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company NFL Continues European Branding Efforts Tod Leiweke To Become NFL COO Steelers Likely To Submit Super Bowl Bid Bisciotti Denies Pressuring Goodell On Brady Eli, Romo Star In DirecTV Sunday Ticket Ads
SBD/March 22, 2011/Marketing and Sponsorship
NFLPA Defends Licensing Rights In Wake Of Comments From League
Published March 22, 2011
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SACKED FOR A LOSS? In N.Y., Garett Sloane reports EA Sports "could suffer a $165 million hit if the NFL lockout leads to a canceled season." EA is "going full speed ahead with 'Madden NFL 12' production, yesterday calling for fans to vote on which currently locked-out player to put on the cover." But Wedbush Morgan analyst Michael Pachter said that "if players and team owners don't strike a deal, Madden sales could drop by as much" as 50%. Pachter said, "I would guess that half the people who play Madden play because they genuinely like the game and half buy it because it's a gift, and it's the gifts that are at risk if the season is cancelled and football is not foremost" in peoples' minds (N.Y. POST, 3/22). CNET.com's Don Reisinger noted "Madden NFL 12" is "scheduled to launch this August," and the labor dispute "won't stop it." EA Sports Senior PR Manager Rob Semsey yesterday said, "Fans of Madden NFL will not have their season interrupted, regardless of when the labor issues are resolved. We plan to release Madden NFL 12 in August as always" (CNET.com, 3/21).