SBD/March 22, 2011/Marketing and Sponsorship

New England Sports Ventures Changes Name To Fenway Sports Group

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New England Sports Ventures has changed its corporate name to Fenway Sports Group, a move driven to reflect better the more global nature of the business, particularly following last year's acquisition of EPL club Liverpool FC. The previous Fenway Sports Group, the sports marketing and sales agency owned by the prior NESV, will in turn change its name to Fenway Sports Management. The rebrandings did not create any staffing or title changes, and the entity will continue to be led by Principal Owner John Henry and Chair Tom Werner. All told, Fenway Sports Group owns the Red Sox and Fenway Park, Liverpool FC and its home Anfield Stadium, 80% of the New England Sports Network, half of Roush Fenway Racing, and Fenway Sports Management. Boston-based Conover Tuttle Pace, the Red Sox' external agency of record, aided the new FSG creating new corporate logos and the overall rebranding. A new corporate website launched earlier today.

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