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SBD/March 22, 2011/Franchises
Raptors, Toronto FC Struggling At The Gates, Seeking To Lure Fans Back
Published March 22, 2011
UNFAMILIAR SIGHT: In Toronto, Gareth Wheeler reports there are a "surprising number of tickets available" for MLS Toronto FC's home opener against the Timbers on Saturday, which "has to be alarming to a club coming off four consecutive years of announced sell-outs for their home opener." Sources said that ticket sales "have been a massive struggle for the 2011 season," and it "appears the inferior on-field product and steep ticket price increases have finally caught up with them." Toronto FC "has long bragged about having a substantial waiting list in the thousands for season tickets," yet it "appears the 'list' may have been more smoke and mirrors than anything else, or those waiting for tickets have also soured on the team and the price tag." For the "first time since its inception, there has been a real push by Toronto FC to sell tickets this off-season," as marketing dollars "have been spent advertising half-season and single-match tickets" (TORONTO SUN, 3/22).