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SBD/March 22, 2011/Franchises
Lightning Experiencing Revival At The Gate After Several Seasons Of Decline
Published March 22, 2011
FEELING BLUE: In Columbus, Tom Reed reported the Blue Jackets are "destined to finish the season with their lowest home attendance in franchise history." The team as of Saturday was averaging 13,285 fans with just six games remaining in Nationwide Arena, a "2,000-plus drop from a season ago." The team "lost nearly 25 percent of its season-ticket base for this season." But Blue Jackets President Mike Priest said that season-ticket renewals are "coming in at three times the pace of a year ago" (COLUMBUS DISPATCH, 3/19).
BUSINESS IS GOOD: Capitals and Wizards Owner Ted Leonsis on his blog noted the Caps "reached 96% renewals for our season ticket holder base" last Thursday night. Leonsis: "Our business is quite strong and we are ranked in the top half dozen teams in the entire NHL in terms of paid admissions." Meanwhile, Leonsis noted the Wizards "will reach better than 80% renewals of our season ticket holder base at the end of our renewal process," which means the team "will meet the NBA average for this most important metric." He added, "We also believe we will sell thousands of new season tickets and will enter the next season with more than double the number of STH than [when] we acquired the team" (TEDSTAKE.com, 3/18). In DC, Dan Steinberg notes the Capitals "e-mailed existing season-ticket holders this week with a new offer: standing-room only season tickets." The SRO season tickets cost $60 per game, meaning the "season-long price-tag would be $2,550" (WASHINGTONPOST.com, 3/22).