ESPN's Jed Drake Talks World Cup Prep Miami (Ohio)Trustees OK $13M Facility Sporting Park Enjoys Banner Year SEC Network Launch Campaign Previewed Cobb County Getting Road Improvements More Big Free-Agent Deals In MLB Sources: Fox Keeps UEFA Champions League Sports World Pays Tribute To Mandela Classified Advertisements Financial Boon In Store For Arizona State?
SBD/March 21, 2011/Research and RatingsPrint All
CBS' coverage of the NCAA men's basketball tournament topped overnight Nielsen ratings for all weekend sports telecasts on broadcast TV. After three consecutive weeks of ratings gains to start the season for its NASCAR Sprint Cup Series coverage, Fox' telecast of the Jeff Byrd 500 from Bristol Motor Speedway dropped 7% from the same race last year. The race was held after a one-week hiatus for the series. ABC aired its first weekend tennis event since '03 with coverage of the BNP Paribas Open from Indian Wells tennis Garden. Yesterday's men's and women's finals from 2:00-7:00pm ET -- featuring Novak Djokovic-Rafael Nadal and Carolina Wozniacki-Marion Bartoli -- earned a 1.3 overnight. NBC's coverage of the PGA Tour Transitions Championship saw a decline on both Saturday and Sunday, while the net's Rangers-Penguins overnight was flat compared to Rangers-Bruins on the same weekend last year.TELECASTDATENETTIME (ET)RAT.Tennis: BNP Paribas Open: Men's Semifinals3/19ABC2:00-6:45pm0.9
PGA Tour: Transitions Championship: Third Round3/19NBC3:00-6:00pm1.0 American Le Mans Series:
Mobil 1 Twelve Hours of Sebring3/20ABC12:30-2:00pm0.4
Tennis: BNP Paribas Open: Men's, Women's Finals3/20ABC2:00-7:00pm1.3 NASCAR Sprint Cup: Jeff Byrd 5003/20Fox1:00-5:00pm3.9 NHL: Rangers-Penguins3/20NBC12:30-3:00pm0.7 PGA Tour: Transitions Championship: Final Round3/20NBC3:00-6:00pm1.6