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SBD/March 21, 2011/Franchises
Published March 21, 2011
LOOKING AT THE STARS: In Dallas, Eddie Sefko reported Mavericks Owner Mark Cuban "continues to do exploratory work on the possibility of buying the Stars, who are co-tenants with the Mavericks" at American Airlines Center. But he added that it is "going to take a collaboration with somebody -- at least at this point -- for him to make something happen." Cuban: "I'll help anybody who gives me a better shot at the rest of the arena. ... I'm going to let someone else do the work" (DALLASNEWS.com, 3/18).
NEW VIBE: In Denver, Chris Dempsey notes Nuggets attendance "had waned this season as apathy set in surrounding the quality of play" and the "drama" surrounding F Carmelo Anthony, whom the team traded to the Knicks last month. But Nuggets CMO Kurt Schwartzkopf said there is "definitely a positive trend going" regarding the team's ticket sales. Schwartzkopf: "A lot of fans were waiting to see, and now they see a product they can get behind. I think that's translated into ticket sales, no question." Dempsey writes that "might have never been more obvious than in the team's sellout of its last home game -- against the lowly Detroit Pistons" March 12 -- which "became the team's eighth sellout of the season, and first for the revamped Nuggets" (DENVER POST, 3/21).
REACHING SECOND: The A's and ad agency Hub Strategy are introducing the second season of their "Green Collar Baseball" campaign, which features TV, radio, print, outdoor and digital ads. The "Green Collar Baseball" slogan will be integrated throughout the A's marketing and advertising this season (A's).