SBD/March 17, 2011/Marketing and Sponsorship

Weekend Getaway: Sports Power Weekends Partnering With Steiner Sports

Sports Power Weekends Inc., a N.Y.-based sports travel startup, has struck a partnership with Steiner Sports to include a variety of game-used and exclusive sports memorabilia in its trip packages. The newly renamed "Steiner Sports Power Weekends" will offer game tickets, hotel and travel accommodations, and memorabilia for a single price, typically revolving around multiple events in a single city over a weekend. Financial terms were not disclosed, but the parties will participate in a revenue-sharing agreement. Sports Power Weekends also will, in effect, serve as a new distribution arm for Steiner merchandise as a result of the new alliance. "Steiner has incredible contacts and relationships with some of the top teams around, including the Yankees, Red Sox and Cubs, and this will allow both of us to provide a premier-level offering to the market," said Sports Power Weekends CEO Jared Cooper, a former NFL publicist. Steiner is formally aligned in business partnerships with each of those clubs, along with Syracuse, Notre Dame, Alabama and MSG. The first Steiner Sports Power Weekend is scheduled for April 16-18 in Boston.
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