NBC Lands New Advertisers For Race Coverage Tennessee Unveils New Nike Uniforms New Balance Launches Global Campaign P.F. Chang's Out As Arizona Marathon Sponsor Mizzen+Main Growing Thanks To Athlete Customers Marketplace Roundup Chevy The Latest Daytona Rising Founding Partner Notre Dame Signs Licensing Deal With Fermata Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV
SBD/March 17, 2011/Marketing and Sponsorship
Voting Boom: Oklahoma Fans Using Videos To Support DeMarco Murray For EA Sports Cover
Published March 17, 2011
FIVE FOR FIGHTING: Murray was one of five NFL Draft prospects whose endorsement deals with adidas was announced yesterday. The other players are CB Prince Amukamara, WR Jerrel Jernigan, TE Kyle Rudolph and WR Titus Young. The players will be featured in adidas' marketing efforts and will wear adidas gear as NFL players (adidas). Jernigan, when asked yesterday about his Draft preparations, noted he "just signed a deal" with adidas. Jernigan: "So I’ve had photo shoots and other things like that. It’s very hectic" (BLEACHERREPORT.com, 3/16).