TD Ameritrade Not Returning As USOC Sponsor L.A. City Council Signs MOU With LA 2024 LA 2024 Envisions Using Two Stadiums For Cermonies IOC Says No Deadline On NHL/Oly Participation USOC Will Not Host '28 If L.A. Loses '24 Bid Study Shows '24 Games Would Give L.A. $11.2B Boost Nick Symmonds To Retire From Track & Field L.A. Using Rose Parade Float To Promote Games Bid Citi Ending USOC Sponsorship After Five Years USOC Takes Transparent Approach To Diversity
SBD/March 16, 2011/Olympics
USOC BOD Votes To Adopt New Ethics Guidelines
Published March 16, 2011
EXPANDING THE VISION: In Colorado Springs, Brian Gomez reports the USOC “might add another dimension” to $16M in renovations at the Olympic Training Center, with plans for a "‘multimedia experience’ inside the visitors center that wouldn’t cost Colorado Springs taxpayers any more money.” The USOC BOD yesterday discussed “specifics surrounding the endeavor, which would become the second-biggest item behind the USOC’s downtown headquarters building” in a $42.3M commitment by the city of Colorado Springs. Questions remain “unanswered about the financing, the design and the timetable.” USOC officials “envision a larger visitors center ‘focusing on inspiring excellence, telling the stories of the athletes, explaining the history of the Olympic movement and allowing visitors to experience aspects of the sports science behind the work at the OTC.’” In turn, the USOC believes it can “expand the number of visitors and more effectively convey its message to the American public.” Allstate has “offset costs” for the HOF induction ceremony at the visitors center in the past, and Blackmun said landing a sponsor to help the undertaking would “create a more impactful experience,” albeit through “significant resources.” Gomez notes there is also the “chance of the USOC teaming with NBC -- or its new broadcast partner -- for some pieces of the venture, a definite attraction to sponsors and a sure-fire cost-saver” (Colorado Springs GAZETTE, 3/16).