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Marketing and Sponsorship

Rheem Signs Deal With RCR, Will Be Primary Sponsor For Three Races On No. 29 Car

Richard Childress Racing today announced an associate sponsorship with Rheem that will see the heating and cooling product manufacturer become the primary sponsor at three races on the No. 29 car driven by Kevin Harvick. Rheem previously had a relationship with RCR from '07-09. It partnered with Harvick's race team, Kevin Harvick Inc., in '10. The associate deal for the No. 29 car will make Rheem the primary sponsor at NASCAR Sprint Cup Series races in Sonoma, Atlanta and Texas. It will have space on the lower quarter panel for the other races. Rheem will use the sponsorship to promote its tankless water heaters. The deal trims the open primaries for the No. 29 car, which has partnerships with Budweiser and Jimmy John's, to four races in ’11 (Tripp Mickle, SportsBusiness Journal).

EXIDE FINDS A RIDE: Turner Motorsports has signed Exide Technologies as a sponsor for the team's '11 NASCAR racing season. The Exide Batteries logo will appear on the hood and sides of the No. 31 and No. 32 Camping World Truck Series entries. It also will be on the No. 34 Nationwide Series car during select races (Turner Motorsports).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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