Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools
Upcoming Conferences and Events
SBD/March 16, 2011/Marketing and Sponsorship
GM Touting Buick Brand During NCAA Men's Basketball Tournament
Published March 16, 2011
CATCH THE HIGHLIGHTS: The Buick Human Highlight Reel launches at the beginning of the tournament, and a collection and archive of complete stories will appear online at www.ncaa.com/buick. Buick also will be the exclusive title sponsor of a 30-minute show featuring select Human Highlight Reel stories that will air prior to the Final Four games on April 2 (GM).