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SBD/March 16, 2011/Marketing and Sponsorship
GM Touting Buick Brand During NCAA Men's Basketball Tournament
Published March 16, 2011
CATCH THE HIGHLIGHTS: The Buick Human Highlight Reel launches at the beginning of the tournament, and a collection and archive of complete stories will appear online at www.ncaa.com/buick. Buick also will be the exclusive title sponsor of a 30-minute show featuring select Human Highlight Reel stories that will air prior to the Final Four games on April 2 (GM).