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SBD/March 15, 2011/Media
truTV Set To Make Its NCAA Tourney Debut With First Four Games Tonight, Tomorrow
Published March 15, 2011
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THE TRU IS OUT THERE: TNT's Charles Barkley, who will serve as a studio analyst for the tournament, appeared on CBS' "The Late Show" last night and said of the tourney coverage, "We start tomorrow. We gave you two days to try to find truTV. Good luck with that" ("Late Show," CBS, 3/14). YAHOO SPORTS' Jeff Eisenberg wrote, "Just because all 67 NCAA tournament games will air in their entirety doesn't mean that viewers will be able to find them. Anyone know what channel Tru-TV is? You have until Tuesday night's first game to find out" (SPORTS.YAHOO.com, 3/14). In New Orleans, Ted Lewis notes Pittsburgh players and coaches, who will play the winner of tonight's first game, "hope the team hotel has" truTV. Pitt coach Jamie Dixon: "The first thing I thought of was to get a place with truTV" (New Orleans TIMES-PICAYUNE, 3/15). In K.C., Sam Mellinger wrote, "What in the name of public-access obscurity is truTV? And do I get it?" (K.C. STAR, 3/14). Meanwhile, Cox Communications Dir of Communications Christine Martin said that the MSO is "finalizing plans to carry truTV in HD from Tuesday through March 20 when the network will be carrying NCAA men's basketball tournament games." Cox also "plans to offer a six-channel mosaic (CBS, TBS, TNT, truTV, ESPN and CBS College Sports) on SportsZone channel 998 during the tournament" (DAILY OKLAHOMAN, 3/11).
X MARKS THE SPOT: In Cincinnati, Shannon Russell reports the Xavier Univ. men's basketball team's "trials and tribulations will be documented on the small screen" during the tournament. In partnership with CBS and Turner Sports, N.Y.-based producers Danielle Santoro, Alexis Arguello Jr. and Blake Berson "have begun filming 'Xavier Confidential' -- a look at the Musketeers as they prepare for, and play in, their sixth straight Big Dance." The first footage "airs during tonight's NCAA Tournament post-game show on truTV, and all segments will be shown on NCAA.com." If Xavier advances to at least the Sweet 16, the footage "will be converted to a documentary." The producers "have been shadowing the team for two days and counting" (CINCINNATI ENQUIRER, 3/15).
this year's March Madness on Demand
UNSUNG HEROES: The UPS Store yesterday launched its Print Madness promotion, which highlights team managers. Through April 15, the videos of five managers representing four schools will be posted on The UPS Store Facebook page, and users can vote for their favorite team manager story by "liking" the video on Facebook (UPS Store).