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SBD/March 15, 2011/Marketing and Sponsorship
Adidas To Launch Global Advertising Campaign Around Sub-Brands
Published March 15, 2011
TV, print ads
JUST FOR KICKS: In Portland, Allan Brettman notes the MLS season begins tonight and adidas’ “three stripes will be everywhere as every team will be outfitted in a uniform designed at the Adidas America office in North Portland.” adidas is “among a few companies comprising the 22 MLS sponsors who've been financial partners” since the league’s inception in '96. adidas last August “extended its contractual commitment to the league” through '18. Brettman notes adidas' presence in MLS “doesn't end with uniforms, balls, equipment and merchandise.” The company tomorrow “will kick off its largest brand marketing campaign ever,” and Adidas America Dir of Brand Marketing for Sport Performance Britt Jorgenson said, "We do have plans to integrate the MLS into this campaign starting on a smaller scale in March. As we move to the summer and then the playoffs we'll come back with a soccer and MLS story line similar to what you're seeing" in the original video commercials (Portland OREGONIAN, 3/15).