Fifth Third Bank Signs Deal With Daytona Int'l NYC FC Signs Beverage, Snacks Deal With PepsiCo Tennessee Ready For Nike Transition Jeff Gordon Once Again Gets Rainbow Paint Astros' Correa Moving Merchandise Morgan Could Cash In With U.S. WC Win Marketplace Roundup Hyundai Signs Four-Year Deal As NFL Auto Sponsor Women's Fashion In Spotlight At Wimbledon Scotiabank Threatens To Pull CONCACAF Sponsorship
SBD/March 15, 2011/Marketing and Sponsorship
Under Armour To Include E39 Technology In Shirts For Tottenham Hotspur
Published March 15, 2011
UNITED FRONT: Aon Global CMO Phil Clement appeared in a podcast for CHICAGOBUSINESS.com, where he discussed sponsoring the jersey for EPL club Manchester United. He said Aon was "looking to something very major in the marketing arena," something that would "unify the firm ... and amplify our brand globally." The deal is reportedly a four-year and $120M, and Clement noted it is "safe to say there was a lot of debate internally" as to whether to make the deal. Clement: "It turned out that the price tag for what we wanted to accomplish and what are mission was really the most efficient way to go about it" (CHICAGOBUSINESS.com, 3/14).