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SBD/March 15, 2011/Marketing and Sponsorship
Under Armour To Include E39 Technology In Shirts For Tottenham Hotspur
Published March 15, 2011
UNITED FRONT: Aon Global CMO Phil Clement appeared in a podcast for CHICAGOBUSINESS.com, where he discussed sponsoring the jersey for EPL club Manchester United. He said Aon was "looking to something very major in the marketing arena," something that would "unify the firm ... and amplify our brand globally." The deal is reportedly a four-year and $120M, and Clement noted it is "safe to say there was a lot of debate internally" as to whether to make the deal. Clement: "It turned out that the price tag for what we wanted to accomplish and what are mission was really the most efficient way to go about it" (CHICAGOBUSINESS.com, 3/14).