Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Lynch's Beast Mode Apparel Line Taking Off EA Using New Ad Product To Tout Sponsors NASCAR HOF Sponsors Revenue Plummets NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl Pepsi Going All In On Super Bowl Lynch's Hat To Be Reviewed By NFL
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SBD/March 15, 2011/Marketing and Sponsorship
Nine Sprint Cup Series Events Currently Without Title Sponsors
Published March 15, 2011
MAKING HISTORY: History network yesterday announced a deal with Charlotte Motor Speedway to name the Memorial Day weekend NASCAR Nationwide Series race the Top Gear 300. The race will air nationally on ABC at 2:30pm ET on May 28 (History). SPORTSBUSINESS JOURNAL's Tripp Mickle reports the "one-year agreement, which sources valued at slightly more than" $1M, gives History "a chance to show its car-centered, reality show 'Top Gear' on the nation's largest video board." History officials said that the deal was "driven by the demographic fit it saw between 'Top Gear' and NASCAR, and the opportunity to show 'Top Gear' and other History Channel programming on the speedway's new, 80-foot-tall by 200-foot-wide Panasonic LED board." Mickle notes History in '07 did a series of track deals in order to promote the launch of its show "Ice Road Truckers" (SPORTSBUSINESS JOURNAL, 3/14 issue).