Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/March 15, 2011/Marketing and Sponsorship
Nine Sprint Cup Series Events Currently Without Title Sponsors
Published March 15, 2011
MAKING HISTORY: History network yesterday announced a deal with Charlotte Motor Speedway to name the Memorial Day weekend NASCAR Nationwide Series race the Top Gear 300. The race will air nationally on ABC at 2:30pm ET on May 28 (History). SPORTSBUSINESS JOURNAL's Tripp Mickle reports the "one-year agreement, which sources valued at slightly more than" $1M, gives History "a chance to show its car-centered, reality show 'Top Gear' on the nation's largest video board." History officials said that the deal was "driven by the demographic fit it saw between 'Top Gear' and NASCAR, and the opportunity to show 'Top Gear' and other History Channel programming on the speedway's new, 80-foot-tall by 200-foot-wide Panasonic LED board." Mickle notes History in '07 did a series of track deals in order to promote the launch of its show "Ice Road Truckers" (SPORTSBUSINESS JOURNAL, 3/14 issue).