Panini Snags NFLPA Trading Card Exclusivity Ripken Baseball Extends Under Armour Deal Rutgers Signs Its Two Largest Sponsorship Deals Chevron/Texaco Promo Ties Into Football Sponsorships NBA Adds Twitter Handle To Official Game Balls Fox Sports Restores Ads On Entercom Stations Report: Under Armour Preps Durant Offer Leavine Family Racing Brings On Thrivent Financial Golfers Selling Shirt Ad Space For PGA Championship Chips & Putts
Upcoming Conferences and Events
SBD/March 15, 2011/Marketing and Sponsorship
Nine Sprint Cup Series Events Currently Without Title Sponsors
Published March 15, 2011
MAKING HISTORY: History network yesterday announced a deal with Charlotte Motor Speedway to name the Memorial Day weekend NASCAR Nationwide Series race the Top Gear 300. The race will air nationally on ABC at 2:30pm ET on May 28 (History). SPORTSBUSINESS JOURNAL's Tripp Mickle reports the "one-year agreement, which sources valued at slightly more than" $1M, gives History "a chance to show its car-centered, reality show 'Top Gear' on the nation's largest video board." History officials said that the deal was "driven by the demographic fit it saw between 'Top Gear' and NASCAR, and the opportunity to show 'Top Gear' and other History Channel programming on the speedway's new, 80-foot-tall by 200-foot-wide Panasonic LED board." Mickle notes History in '07 did a series of track deals in order to promote the launch of its show "Ice Road Truckers" (SPORTSBUSINESS JOURNAL, 3/14 issue).