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SBD/February 9, 2011/Research and Ratings
ESPN The Mag, Runners World Ad Revenue Up Around 25% Last Year
Published February 9, 2011
ESPN The Magazine and Runners World both saw ad revenue grow around 25% last year compared to '09, according to figures from the Publishers Information Bureau. ESPN The Magazine saw $306.2M in ad revenue in '10, up 25.8%, while Runners World finished with $86.6M, up 24.6%. Sports Illustrated continued to lead all sports publications with $572M in ad revenue, up 2.1%. Also seeing decent growth were Golf Magazine (+4.9%), Bicycling (+6.9%) and Transworld Ride BMX (+8.9%). Six sports magazines saw double-digit percentage drops in ad revenue last year. SI for Kids saw the sharpest drop, down 55.8%. Listed below is ad revenue for the full-year '10 for select sports publications, with comparisons to '09 (Publishers Information Bureau).
|
SPORTS MAGAZINE AD REVENUE FOR '10
|
|||
|
PUBLICATION
|
'10 AD REV.
|
'09 AD REV.
|
% +/-
|
|---|---|---|---|
|
Sports Illustrated
|
$571,975,853
|
$560,365,030
|
2.1%
|
|
ESPN The Magazine
|
$306,154,553
|
$243,402,998
|
25.8%
|
| Golf Magazine |
$151,979,817
|
$144,821,976
|
4.9%
|
| Golf Digest |
$127,687,044
|
$128,436,213
|
-0.6%
|
| Runners World |
$86,550,866
|
$69,452,641
|
24.6%
|
| Bicycling |
$35,831,092
|
$33,528,251
|
6.9%
|
| Golf World |
$33,745,218
|
$34,727,317
|
-2.8%
|
| Cycle World |
$28,207,544
|
$32,847,432
|
-14.1%
|
| Transworld Skateboarding |
$23,771,505
|
$27,919,640
|
-14.9%
|
| Sporting News |
$23,223,624
|
$22,563,050
|
2.9%
|
| Transworld Snowboarding |
$18,669,912
|
$18,375,348
|
1.6%
|
| Tennis |
$15,774,714
|
$19,484,994
|
-19.0%
|
| Transworld Motocross |
$10,911,103
|
$12,406,533
|
-12.1%
|
| Transworld Surf |
$9,393,741
|
$9,354,709
|
0.4%
|
| SI for Kids |
$6,713,738
|
$15,184,366
|
-55.8%
|
| Transworld Ride BMX |
$4,263,194
|
$3,913,988
|
8.9%
|
| Transworld Wakeboarding |
$3,730,956
|
$5,340,527
|
-30.1%
|
NOTE: Figures for Ski, Skiing magazine no longer reported to Publishers Information Bureau
