SBD/February 9, 2011/Research and Ratings

ESPN The Mag, Runners World Ad Revenue Up Around 25% Last Year

ESPN The Magazine and Runners World both saw ad revenue grow around 25% last year compared to '09, according to figures from the Publishers Information Bureau. ESPN The Magazine saw $306.2M in ad revenue in '10, up 25.8%, while Runners World finished with $86.6M, up 24.6%. Sports Illustrated continued to lead all sports publications with $572M in ad revenue, up 2.1%. Also seeing decent growth were Golf Magazine (+4.9%), Bicycling (+6.9%) and Transworld Ride BMX (+8.9%). Six sports magazines saw double-digit percentage drops in ad revenue last year. SI for Kids saw the sharpest drop, down 55.8%. Listed below is ad revenue for the full-year '10 for select sports publications, with comparisons to '09 (Publishers Information Bureau).

SPORTS MAGAZINE AD REVENUE FOR '10
PUBLICATION
'10 AD REV.
'09 AD REV.
% +/-
Sports Illustrated
$571,975,853
$560,365,030
2.1%
ESPN The Magazine
$306,154,553
$243,402,998
25.8%
Golf Magazine
$151,979,817
$144,821,976
4.9%
Golf Digest
$127,687,044
$128,436,213
-0.6%
Runners World
$86,550,866
$69,452,641
24.6%
Bicycling
$35,831,092
$33,528,251
6.9%
Golf World
$33,745,218
$34,727,317
-2.8%
Cycle World
$28,207,544
$32,847,432
-14.1%
Transworld Skateboarding
$23,771,505
$27,919,640
-14.9%
Sporting News
$23,223,624
$22,563,050
2.9%
Transworld Snowboarding
$18,669,912
$18,375,348
1.6%
Tennis
$15,774,714
$19,484,994
-19.0%
Transworld Motocross
$10,911,103
$12,406,533
-12.1%
Transworld Surf
$9,393,741
$9,354,709
0.4%
SI for Kids
$6,713,738
$15,184,366
-55.8%
Transworld Ride BMX
$4,263,194
$3,913,988
8.9%
Transworld Wakeboarding
$3,730,956
$5,340,527
-30.1%
 

NOTE: Figures for Ski, Skiing magazine no longer reported to Publishers Information Bureau

 

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