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SBD/February 9, 2011/Research and RatingsPrint All
ESPN The Magazine and Runners World both saw ad revenue grow around 25% last year compared to '09, according to figures from the Publishers Information Bureau. ESPN The Magazine saw $306.2M in ad revenue in '10, up 25.8%, while Runners World finished with $86.6M, up 24.6%. Sports Illustrated continued to lead all sports publications with $572M in ad revenue, up 2.1%. Also seeing decent growth were Golf Magazine (+4.9%), Bicycling (+6.9%) and Transworld Ride BMX (+8.9%). Six sports magazines saw double-digit percentage drops in ad revenue last year. SI for Kids saw the sharpest drop, down 55.8%. Listed below is ad revenue for the full-year '10 for select sports publications, with comparisons to '09 (Publishers Information Bureau).SPORTS MAGAZINE AD REVENUE FOR '10PUBLICATION'10 AD REV.'09 AD REV.% +/-Sports Illustrated$571,975,853$560,365,0302.1%ESPN The Magazine$306,154,553$243,402,99825.8%
Golf Magazine$151,979,817$144,821,9764.9% Golf Digest$127,687,044$128,436,213-0.6% Runners World$86,550,866$69,452,64124.6% Bicycling$35,831,092$33,528,2516.9% Golf World$33,745,218$34,727,317-2.8% Cycle World$28,207,544$32,847,432-14.1% Transworld Skateboarding$23,771,505$27,919,640-14.9% Sporting News$23,223,624$22,563,0502.9% Transworld Snowboarding$18,669,912$18,375,3481.6% Tennis$15,774,714$19,484,994-19.0% Transworld Motocross$10,911,103$12,406,533-12.1% Transworld Surf$9,393,741$9,354,7090.4% SI for Kids$6,713,738$15,184,366-55.8% Transworld Ride BMX$4,263,194$3,913,9888.9% Transworld Wakeboarding$3,730,956$5,340,527-30.1%
NOTE: Figures for Ski, Skiing magazine no longer reported to Publishers Information Bureau