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  • ESPN The Mag, Runners World Ad Revenue Up Around 25% Last Year

    ESPN The Magazine and Runners World both saw ad revenue grow around 25% last year compared to '09, according to figures from the Publishers Information Bureau. ESPN The Magazine saw $306.2M in ad revenue in '10, up 25.8%, while Runners World finished with $86.6M, up 24.6%. Sports Illustrated continued to lead all sports publications with $572M in ad revenue, up 2.1%. Also seeing decent growth were Golf Magazine (+4.9%), Bicycling (+6.9%) and Transworld Ride BMX (+8.9%). Six sports magazines saw double-digit percentage drops in ad revenue last year. SI for Kids saw the sharpest drop, down 55.8%. Listed below is ad revenue for the full-year '10 for select sports publications, with comparisons to '09 (Publishers Information Bureau).

    SPORTS MAGAZINE AD REVENUE FOR '10
    PUBLICATION
    '10 AD REV.
    '09 AD REV.
    % +/-
    Sports Illustrated
    $571,975,853
    $560,365,030
    2.1%
    ESPN The Magazine
    $306,154,553
    $243,402,998
    25.8%
    Golf Magazine
    $151,979,817
    $144,821,976
    4.9%
    Golf Digest
    $127,687,044
    $128,436,213
    -0.6%
    Runners World
    $86,550,866
    $69,452,641
    24.6%
    Bicycling
    $35,831,092
    $33,528,251
    6.9%
    Golf World
    $33,745,218
    $34,727,317
    -2.8%
    Cycle World
    $28,207,544
    $32,847,432
    -14.1%
    Transworld Skateboarding
    $23,771,505
    $27,919,640
    -14.9%
    Sporting News
    $23,223,624
    $22,563,050
    2.9%
    Transworld Snowboarding
    $18,669,912
    $18,375,348
    1.6%
    Tennis
    $15,774,714
    $19,484,994
    -19.0%
    Transworld Motocross
    $10,911,103
    $12,406,533
    -12.1%
    Transworld Surf
    $9,393,741
    $9,354,709
    0.4%
    SI for Kids
    $6,713,738
    $15,184,366
    -55.8%
    Transworld Ride BMX
    $4,263,194
    $3,913,988
    8.9%
    Transworld Wakeboarding
    $3,730,956
    $5,340,527
    -30.1%
     

    NOTE: Figures for Ski, Skiing magazine no longer reported to Publishers Information Bureau

     

    Print | Tags: ESPN, Sports Illustrated, Sporting News, Research and Ratings
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