Packers-Cowboys Sets Divisional Game Record Bisciotti: Fewer Ad Breaks Could Help Ratings ESPN OK With Schefter's Role With New League MLB, Mitú Partnering For Latino Digital Content Social Company SM2 Training College Athletes Fox Sports Launching SiriusXM Channel Social Studies: U.S. Figure Skating's Renee Felton NFL Divisional Overnights Down 3% Golden Knights Working On TV, Radio Deals NFL Considering Future Sunday Night Playoffs?
SBD/February 9, 2011/Media
Back To A Familiar Nest: Orioles Return To WBAL-AM As Part Of Multiyear Deal
Published February 9, 2011
MENDING FENCES: In Baltimore, Dan Connolly writes the "three-year contract, which comes after the club shopped its radio rights for several months, is somewhat surprising considering the rocky parting between the Orioles and WBAL after the 2006 season as well as the trend among professional sports franchises to switch from high-wattage AM stations to multi-platform FM clusters." The "prevailing thought" was that the Orioles would stay with WJZ "when their four-year deal expired" at the conclusion of last season. Orioles Owner Peter Angelos and WJZ officials "engaged in several rounds of negotiations but were unable to hammer out a deal." Orioles Dir of Communications Greg Bader said of WBAL, "The signal strength, the coverage they provide, their news-reporting abilities are all exemplary. They were a great partner of ours for many years, and we are confident they will be a great partner of ours this year and for years to come." Connolly notes WBAL will have "pre- and post-game shows, but additional baseball programming has not been determined" (Baltimore SUN, 2/9).