SBD/February 9, 2011/Media

Tina Johnson To Head ESPNW, Aimee Crawford Leading ESPN Rise For Girls

Tina Johnson, the launch editor of Women's Health for Rodale, “has been tapped as the editor-in-chief" of espnW, its new "digital push for women over 18,” according to Keith Kelly of the N.Y. POST. espnW VP Laura Gentile said the initiative “started as a blog and will be officially launched as a full-fledged Web site in April.” ESPN has also hired Aimee Crawford as Editor-in-Chief of ESPN Rise for Girls, which “started in 2007 as a one-shot spin-off called Girl and grew into a five times a year magazine.” It currently has circulation of 500,000. Meanwhile, Kelly reports ESPN The Magazine is "getting ready to hit the road as part of its previously announced plan to relocate its publishing division from Midtown Manhattan to the sports network's headquarters in Bristol, Conn." Staffers said that they "had to let the brass know by mid-January if they were willing to make the move, slated for June 21." About 100 people in total are involved, but it is unclear "how many will actually make the jump" (N.Y. POST, 2/9).
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