SBD/February 9, 2011/Media

Feeding Frenzy: A-Rod Upset With Fox Over With Super Bowl Popcorn Shot

Fox did not show Rodriguez, Diaz again after capturing initial popcorn exchange
Yankees 3B Alex Rodriguez went "ballistic" after he "spotted himself and his girlfriend Cameron Diaz being shown" during Fox' broadcast of Super Bowl XLV Sunday night, according to a source cited by Bill Zwecker of the CHICAGO SUN-TIMES. Fox showed Diaz "lovingly feeding popcorn into A-Rod's mouth" while sitting in a luxury suite. A source said, "He really went ballistic -- thinking the cameraman was out to get them in a paparazzi-like shot." Zwecker reported after that image was shown during the broadcast, Rodriguez "got a guarantee that he and Diaz would not be televised any further" (CHICAGO SUN-TIMES, 2/8). Fox Sports VP/Communications Dan Bell yesterday said that he "was not aware of Rodriguez's expressing his displeasure to the network," though he did release a statement "stressing that Fox did not intend to make him look bad." Bell said, "These shots are purely random and were just used to show the audience all of the unique personalities who were in attendance. ... Alex has been nothing but tremendously gracious and cooperative to us throughout the years on our 'MLB on Fox' coverage, and we would never do anything to jeopardize that relationship" (NEWSDAY, 2/9).

SIMPLE SOLUTION: SportsNet N.Y.'s Chris Carlin discussed the Rodriguez story and said, "Hey dude, if you don't want to be on-camera, stay home on the couch. ... You could have avoided this" ("Loud Mouths," SNY, 2/8).
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