Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR Alfa Romeo Spot Scores During WBC Games Toyota Promos At NASCAR Races Paying Off Marketplace Roundup Budweiser Unveils Limited Edition MLB Team Cans Mookie Betts Among MLB's Most Marketable? LeBron Not Worried About Nike Q3 Results Officials Look For Shell PGA Tour Replacement LaVar Ball At Odds With NCAA Bylaw
SBD/February 9, 2011/Marketing and Sponsorship
"Lombardi" Producers Working To Capitalize On Packers' Super Bowl Win
Published February 9, 2011
THE TOP TEN LIST ISN'T EVERYTHING...: Actor Dan Lauria, who plays the former Packers coach in "Lombardi," sat on-stage next to CBS' David Letterman last night as the talk-show host read his Top Ten list, which was the "Top Ten Signs You're Watching A Bad Cable Channel." Letterman said, "Look ladies and gentlemen, it's legendary football coach Vince Lombardi." Lauria, as Lombardi, replied, "A pleasure to be here." Letterman: "Must be a thrill for you that the Green Bay Packers prevailed again this year." Lauria: "Not a surprise to me." After Letterman read each one of the entries in the Top Ten list, "Lombardi" would offer one of his motivational sayings, such as, "The measure of a man is not how he falls down but how he pulls himself up off the ground!" More Lombardi: "Jerry Kramer used to drive across the border to beat up Canadians just for the fun of it. I love that kind of guy! ... German potato salad is not real potato salad. Real potato salad has mayonnaise in it!" ("Late Show," CBS, 2/8).