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SBD/February 9, 2011/Marketing and Sponsorship
"Lombardi" Producers Working To Capitalize On Packers' Super Bowl Win
Published February 9, 2011
THE TOP TEN LIST ISN'T EVERYTHING...: Actor Dan Lauria, who plays the former Packers coach in "Lombardi," sat on-stage next to CBS' David Letterman last night as the talk-show host read his Top Ten list, which was the "Top Ten Signs You're Watching A Bad Cable Channel." Letterman said, "Look ladies and gentlemen, it's legendary football coach Vince Lombardi." Lauria, as Lombardi, replied, "A pleasure to be here." Letterman: "Must be a thrill for you that the Green Bay Packers prevailed again this year." Lauria: "Not a surprise to me." After Letterman read each one of the entries in the Top Ten list, "Lombardi" would offer one of his motivational sayings, such as, "The measure of a man is not how he falls down but how he pulls himself up off the ground!" More Lombardi: "Jerry Kramer used to drive across the border to beat up Canadians just for the fun of it. I love that kind of guy! ... German potato salad is not real potato salad. Real potato salad has mayonnaise in it!" ("Late Show," CBS, 2/8).