SBD/February 9, 2011/Marketing and Sponsorship

May The Force Be With You: John Force Entertainment Launches Offseason Projects

Force looking to expand empire to include graphic novel, second reality show
The offseason buzz at John Force Racing has “centered on its off-track ambition as much as its namesake's title defense” in the NHRA Funny Car division, according to Nate Ryan of USA TODAY. Many of the projects are “spearheaded by Ashley Force Hood, whose pregnancy allowed an opportune hiatus from her Funny Car career to focus on being president of the newly formed John Force Entertainment.” A contract has been sold “on a graphic novel,” titled “Destination Force,” which stars John Force "as a superhero,” and the John Force Racing Road Show will travel to all 22 NHRA national events in ‘11. Also, an “in-house production facility was added to the team's Yorba Linda, Calif., headquarters that's aimed at producing TV shows and sponsor commercials.” The company also is working on “developing a biography and a movie” of Force. Ryan notes that JFE’s primary focus will be “developing a reality program around the career development of Courtney Force, who is vying to follow her older sister into Funny Car.” The Force family is “familiar with reality TV, having starred in A&E's popular ‘Driving Force.’" Force Hood said, “The reality show benefited us a lot. The sponsors loved the show. We were in US Weekly and places we'd never been before." Ryan notes that is also “the concept behind the John Force Racing Road Show, a multiple-trailer caravan that will bring the team's Mustangs and interactive exhibits to malls, movie theaters, airports and church parking lots.” The NHRA will “piggyback on the displays by promoting event ticket sales.” The team also “plans to make free commercials” for team sponsors Castrol, Ford and Auto Club (USA TODAY, 2/9).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug