SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/February 9, 2011/Marketing and Sponsorship
FC Barcelona Replacing UNICEF On Jerseys With Qatar Foundation
Published February 9, 2011
NFL FANS WANT NO PART OF SPONSOR LOGOS: The issue of placing corporate logos on NFL jerseys was discussed on ESPN2's "SportsNation" yesterday, and 71% of viewers responded that they would not be okay with corporate logos on uniforms. ESPN's Colin Cowherd said, "I could care less. The most popular sport in the world is soccer, and international soccer has been doing it for 50 years now." ESPN's Michelle Beadle: "We are talking about a league that is not floundering. The only leagues that I want to see do it are ones that are struggling. The WNBA did it and I'm okay with that, but I don't want the NFL to end up looking like NASCAR on cleats" ("SportsNation," ESPN2, 2/8).