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SBD/February 8, 2011/Research and Ratings
Three Non-NFL Markets Among Top 10 For Super Bowl XLV Local Ratings
Published February 8, 2011
Three non-NFL markets -- Columbus, Norfolk and Dayton -- finished among the top 10 in local Nielsen ratings for Fox' telecast of Super Bowl XLV on Sunday. Columbus was the highest-rated non-NFL market with a 56.2 local rating for the Packers-Steelers matchup, up from a 54.0 rating for the Saints-Colts telecast last year. The Packers' and Steelers' respective home markets of Milwaukee and Pittsburgh took the top spots this year, with each market earning a 59.7 local rating. Last year, New Orleans topped all markets for Super Bowl XLIV with a 56.3 local rating. Nashville once again scored high in the local ratings, finishing tied for fourth with a 54.2 local rating. Last year, Nashville ranked third overall with a 54.4 local rating. Despite being an NFL market, Miami-Ft. Lauderdale finished last among all metered markets with a 37.8 rating. Listed below are local ratings for each of the 56 Nielsen metered markets. Also see local ratings for each market from last year's game on CBS (THE DAILY).
|
LOCAL RATINGS FOR FOX' SUPER BOWL XLV TELECAST
AMONG 56 NIELSEN METERED MARKETS
|
|||||
|
RK
|
MARKET (SIZE)
|
RAT.
|
RK
|
MARKET (SIZE)
|
RAT.
|
|
1t
|
Milwaukee (35)
|
59.7
|
29t
|
Knoxville (59) |
49.2
|
|
1t
|
Pittsburgh (23)
|
59.7
|
29t
|
West Palm Beach- Ft. Pierce (38) |
49.2
|
|
3
|
Columbus (Ohio) (34)
|
56.2
|
31
|
Richmond-Petersburg (58) |
49.1
|
|
4t
|
Nashville (29)
|
54.2
|
32
|
Orlando-Daytona Beach- Melbourne (19) |
49.0
|
|
4t
|
Norfolk-Portsmouth- Newport News (43) |
54.2
|
33t
|
Cincinnati (33) |
48.4
|
|
6
|
Minneapolis-St. Paul (15) |
54.1
|
33t
|
Raleigh-Durham (26) |
48.4
|
|
7
|
K.C. (32) |
53.9
|
35
|
Philadelphia (4) |
48.3
|
|
8t
|
Dallas-Ft. Worth (5) |
53.7
|
36t
|
Hartford & New Haven (30) |
48.1
|
|
8t
|
Jacksonville (47) |
53.7
|
36t
|
Memphis (50) |
48.1
|
|
10
|
Dayton (65) |
53.6
|
38t
|
Boston (7) |
48.0
|
|
11
|
Greenville-Spartanburg- Asheville-Anderson (36) |
53.2
|
38t
|
Providence- New Bedford (53) |
48.0
|
|
12
|
DC (9) |
52.9
|
40
|
Tulsa (61) |
47.7
|
|
13
|
Buffalo (52) |
52.7
|
41
|
Baltimore (27) |
47.4
|
|
14t
|
Denver (16) |
52.2
|
42
|
Seattle-Tacoma (13) |
47.3
|
|
14t
|
New Orleans (51) |
52.2
|
43
|
Detroit (11) |
47.2
|
|
16
|
Greensboro-High Point- Winston-Salem (46) |
51.7
|
44
|
St. Louis (21) |
46.8
|
|
17
|
Cleveland-Akron (18) |
51.5
|
45
|
Tampa-St. Petersburg (14) |
46.5
|
|
18
|
Chicago (3) |
51.4
|
46
|
San Diego (28) |
45.5
|
|
19
|
Phoenix (12) |
51.1
|
47
|
Louisville (49) |
44.9
|
|
20
|
Charlotte (24) |
50.8
|
48
|
Albuquerque-Santa Fe (44) |
44.7
|
|
21
|
Austin (48) |
50.6
|
49
|
Houston (10) |
44.6
|
|
22
|
Ft. Myers-Naples (64) |
50.5
|
50
|
S.F.-Oakland-San Jose (6) |
42.7
|
|
23
|
Indianapolis (25) |
50.3
|
51
|
N.Y. (1) |
42.6
|
|
24
|
Birmingham (40) |
50.0
|
52
|
Sacramento-Stockton- Modesto (20) |
41.2
|
|
25
|
San Antonio (37) |
49.9
|
53
|
L.A. (2) |
40.1
|
|
26t
|
Atlanta (8) |
49.7
|
54
|
Portland (Ore.) (22) |
39.4
|
|
26t
|
Las Vegas (42) |
49.7
|
55
|
Salt Lake City (31) |
38.2
|
|
28
|
Oklahoma City (45) |
49.6
|
56
|
Miami-Ft. Lauderdale (17) |
37.8
|
