SBD/February 8, 2011/Research and Ratings

Three Non-NFL Markets Among Top 10 For Super Bowl XLV Local Ratings

Three non-NFL markets -- Columbus, Norfolk and Dayton -- finished among the top 10 in local Nielsen ratings for Fox' telecast of Super Bowl XLV on Sunday. Columbus was the highest-rated non-NFL market with a 56.2 local rating for the Packers-Steelers matchup, up from a 54.0 rating for the Saints-Colts telecast last year. The Packers' and Steelers' respective home markets of Milwaukee and Pittsburgh took the top spots this year, with each market earning a 59.7 local rating. Last year, New Orleans topped all markets for Super Bowl XLIV with a 56.3 local rating. Nashville once again scored high in the local ratings, finishing tied for fourth with a 54.2 local rating. Last year, Nashville ranked third overall with a 54.4 local rating. Despite being an NFL market, Miami-Ft. Lauderdale finished last among all metered markets with a 37.8 rating. Listed below are local ratings for each of the 56 Nielsen metered markets. Also see local ratings for each market from last year's game on CBS (THE DAILY).

LOCAL RATINGS FOR FOX' SUPER BOWL XLV TELECAST AMONG 56 NIELSEN METERED MARKETS
RK
MARKET (SIZE)
RAT.
RK
MARKET (SIZE)
RAT.
1t
Milwaukee (35)
59.7
29t
Knoxville (59)
49.2
1t
Pittsburgh (23)
59.7
29t
West Palm Beach-
Ft. Pierce (38)
49.2
3
Columbus (Ohio) (34)
56.2
31
Richmond-Petersburg (58)
49.1
4t
Nashville (29)
54.2
32
Orlando-Daytona Beach-
Melbourne (19)
49.0
4t
Norfolk-Portsmouth-
Newport News (43)
54.2
33t
Cincinnati (33)
48.4
6
Minneapolis-St. Paul (15)
54.1
33t
Raleigh-Durham (26)
48.4
7
K.C. (32)
53.9
35
Philadelphia (4)
48.3
8t
Dallas-Ft. Worth (5)
53.7
36t
Hartford & New Haven (30)
48.1
8t
Jacksonville (47)
53.7
36t
Memphis (50)
48.1
10
Dayton (65)
53.6
38t
Boston (7)
48.0
11
Greenville-Spartanburg-
Asheville-Anderson (36)
53.2
38t
Providence-
New Bedford (53)
48.0
12
DC (9)
52.9
40
Tulsa (61)
47.7
13
Buffalo (52)
52.7
41
Baltimore (27)
47.4
14t
Denver (16)
52.2
42
Seattle-Tacoma (13)
47.3
14t
New Orleans (51)
52.2
43
Detroit (11)
47.2
16
Greensboro-High Point-
Winston-Salem (46)
51.7
44
St. Louis (21)
46.8
17
Cleveland-Akron (18)
51.5
45
Tampa-St. Petersburg (14)
46.5
18
Chicago (3)
51.4
46
San Diego (28)
45.5
19
Phoenix (12)
51.1
47
Louisville (49)
44.9
20
Charlotte (24)
50.8
48
Albuquerque-Santa Fe (44)
44.7
21
Austin (48)
50.6
49
Houston (10)
44.6
22
Ft. Myers-Naples (64)
50.5
50
S.F.-Oakland-San Jose (6)
42.7
23
Indianapolis (25)
50.3
51
N.Y. (1)
42.6
24
Birmingham (40)
50.0
52
Sacramento-Stockton-
Modesto (20)
41.2
25
San Antonio (37)
49.9
53
L.A. (2)
40.1
26t
Atlanta (8)
49.7
54
Portland (Ore.) (22)
39.4
26t
Las Vegas (42)
49.7
55
Salt Lake City (31)
38.2
28
Oklahoma City (45)
49.6
56
Miami-Ft. Lauderdale (17)
37.8

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