SBD/February 8, 2011/People and Pop Culture

USA Synchro Hires Evan Morgenstein To Head Up Sponsorship Opportunities

USA Synchro hired longtime Olympic sports agent EVAN MORGENSTEIN to handle its sponsorship opportunities, marketing rights, new business development and licensing. The organization, which only has five employees, has never hired an outside sales agency to manage so many different areas of its business before, said USA Synchro Business Development Dir JORDAN DILLON. Dillon: "Funding is much needed with next year being an Olympic year. We want more partnerships to provide exposure for a sport. We hope Evan can do that." Morgenstein, who represents Olympians such as DARA TORRES and CULLEN JONES, said, "The sport (synchro) is very homogenous to a female demographic, which makes it very easy for a brand looking to reach that demo. There's a whole list of products focused on women and girls that may be interested in this opportunity."
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