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SBD/February 8, 2011/Media
Published February 8, 2011
TIME FOR A CHANGE: GOLF WORLD MONDAY's Ron Sirak writes new Golf Channel President Mike McCarley "understands sweeping changes are not likely to occur until next season." But the "fact a 10-year veteran of NBC and developer of the network's 'Big Event' strategy emphasizing top-drawer competitions ... is running the show is a clear indication of the impact the peacock network is going to have on the 16-year-old golf network." NBC's golf programming will be rebranded as "The Golf Channel on NBC," and Sirak writes, "Think of the ESPN/ABC synergy and apply it to golf. Should be interesting days ahead, with next year even more fascinating" (GOLF WORLD MONDAY, 2/8 issue).
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