Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SBD/February 8, 2011/Media
Published February 8, 2011
TIME FOR A CHANGE: GOLF WORLD MONDAY's Ron Sirak writes new Golf Channel President Mike McCarley "understands sweeping changes are not likely to occur until next season." But the "fact a 10-year veteran of NBC and developer of the network's 'Big Event' strategy emphasizing top-drawer competitions ... is running the show is a clear indication of the impact the peacock network is going to have on the 16-year-old golf network." NBC's golf programming will be rebranded as "The Golf Channel on NBC," and Sirak writes, "Think of the ESPN/ABC synergy and apply it to golf. Should be interesting days ahead, with next year even more fascinating" (GOLF WORLD MONDAY, 2/8 issue).
Magenta Carpet at Staples Center