Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/February 8, 2011/Marketing and Sponsorship
Rodgers Poised For Endorsement Windfall After Super Bowl MVP Performance
Published February 8, 2011
HITTING THE TALK SHOW CIRCUIT: Rodgers appeared on CBS’ "Late Show" last night, where he was greeted by a loud ovation. Host David Letterman told the audience, "Don’t make me cut off beer sales." Letterman asked about former Packers QB Brett Favre's indecision regarding retirement: "Did this become a distraction as you were taking his place on the team?" Rodgers: "I don’t think it was a distraction. I was the guy who took all the reps in the offseason and he was the guy who took all the reps during the season." Letterman: "So there’s a certain justice in this, isn’t there?" Letterman: "There’s only a handful of men who do this -- and some women -- and is it impossibly hard to be an NFL quarterback?" Rodgers: "I don’t know how to answer that. If I say I don’t think so, it makes you sound arrogant." Letterman said at this "stage of the game, you don’t get guys coming into the huddle saying, ‘Now is that where I go left or is Larry going left?’ At this point you don’t get that, do you?" Rodgers: "Well, actually you do." Letterman, in reference to his Favre interview, later asked, "So you think you’ll play next year?" ("Late Show," CBS, 2/7).