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SBD/February 8, 2011/Marketing and Sponsorship
Rodgers Poised For Endorsement Windfall After Super Bowl MVP Performance
Published February 8, 2011
HITTING THE TALK SHOW CIRCUIT: Rodgers appeared on CBS’ "Late Show" last night, where he was greeted by a loud ovation. Host David Letterman told the audience, "Don’t make me cut off beer sales." Letterman asked about former Packers QB Brett Favre's indecision regarding retirement: "Did this become a distraction as you were taking his place on the team?" Rodgers: "I don’t think it was a distraction. I was the guy who took all the reps in the offseason and he was the guy who took all the reps during the season." Letterman: "So there’s a certain justice in this, isn’t there?" Letterman: "There’s only a handful of men who do this -- and some women -- and is it impossibly hard to be an NFL quarterback?" Rodgers: "I don’t know how to answer that. If I say I don’t think so, it makes you sound arrogant." Letterman said at this "stage of the game, you don’t get guys coming into the huddle saying, ‘Now is that where I go left or is Larry going left?’ At this point you don’t get that, do you?" Rodgers: "Well, actually you do." Letterman, in reference to his Favre interview, later asked, "So you think you’ll play next year?" ("Late Show," CBS, 2/7).