SBD/February 8, 2011/Marketing and Sponsorship

Packers' Super Bowl Gear Flying Off The Shelves In Wisconsin

Packers' Super Bowl merchandise flying off shelves following victory
Packers fans "swarmed local retailers" in Wisconsin yesterday following the team's Super Bowl XLV win over the Steelers, and "many stores opened their doors" at 6:00am CT yesterday to accommodate the shoppers, according to Steve Contorno of the GREEN BAY PRESS-GAZETTE. The Packers Pro Shop at Lambeau Field was "bustling all morning, selling out of just about everything." One store employee said that "shipments came in every hour to keep up with the demand." Replica T-shirts of "those worn by the players after Sunday night's win were available at most locations, but the bulk of the world championship apparel won't be in stock until later in the week." Contorno notes even after "this week's surge, businesses expect sales to remain high for months." Packers fans can "expect shirts commemorating Aaron Rodgers' Super Bowl MVP win to be sold as well." Mike Walters, a Manager for The Jersey Store in Ashwaubenon, Wis., said that the Packers QB has "been closing the gap on Clay Matthews' lead for top jersey sales at The Jersey Store" (GREEN BAY PRESS-GAZETTE, 2/8). In Wisconsin, Deb Cleworth reports some local store managers "expect sales for Super Bowl apparel to be even higher than those of NFC championship gear." A wider "variety of clothing and the Super Bowl hats" is expected to hit stores today. A Manager at the JCPenney's in Wisconsin Rapids "made her second trip to Wausau to get more merchandise Monday afternoon" (WISCONSIN RAPIDS DAILY TRIBUNE, 2/8).
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