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SBD/February 8, 2011/Franchises
Grizzlies Lowering Some Season-Ticket Prices In Attempt To Boost Attendance
Published February 8, 2011
MAGIC TRICK: In Orlando, Josh Robbins reported the Magic are "incentivizing their current season ticket holders to renew their seats for the upcoming 2011-12 season by offering discounts to people who pay in full by March 4." Current season-ticket holders "who pay their entire bill in cash by the renewal deadline will receive six percent off their total price and also will not be charged with increased prices for 2011 first- and second-round playoff tickets." Magic President Alex Martins: "We're trying to reward loyalty and we're trying to get everyone to renew early, to renew on time and to renew in full." Robbins noted the team "will continue to sell single-game tickets for next season using its current variable pricing model" (ORLANDO SENTINEL, 2/5).