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SBD/February 8, 2011/Events and Attractions
Goodell Reiterates Belief North Texas A Contender For Future Super Bowls
Published February 8, 2011
TOO GOOD TO PASS UP ON: ESPN DALLAS' Todd Archer reported the host committee is responsible for the lead-up to the game, and the Super Bowl breakfast "had the largest attendance in the history of the game," the Taste of the NFL event "for the first time will deliver more than $1 million to food banks nationwide," and the Gala "drew more than 3,000, which also was a record." Lively said, "We're saddened by some of the ticket issues and some of the lines, but that is not what we do. We are affected by it because we care about it. ... The committee kept its commitments and did what it said. The game was a great game. The stadium looked great." He added, "The problems there are not insignificant problems, but I have to believe this: The stadium hosted the game so effectively, the revenue generation had to be tremendous for the owners. ... Some complained of the lines and the cold of last week, but the pervasive answer was, 'This has been fun. This stadium is just gangbusters.' And it is. So the NFL will benefit from this" (ESPNDALLAS.com, 2/7). Cowboys Owner Jerry Jones said "manpower and timing issues caused inconveniences to some fans." But Mavericks Owner Mark Cuban said of future Super Bowls, "I guarantee you without any doubt in my mind that they will come back the minute they are able to. There is just too much upside. You have these little bumps and bruises. That ain't (expletive)." He added playing Super Bowls at Cowboys Stadium "just makes too much sense." Cuban: "It's enclosed, it's beautiful, and it's got all the suites. It's an opportunity for everyone to do business and for the fans to have fun." Cuban said that "neither the league nor the Cowboys are to blame" for the seating fiasco. Cuban: "You work with vendors and you trust them, and sometimes they come through and sometimes they don't. And when they don't, they're not the ones that are going to look bad" (ESPNDALLAS.com, 2/7).
DESERVING OF A SECOND CHANCE: A DALLAS MORNING NEWS editorial states, "Did it all go perfectly? Obviously not." But the NFL "would be wise to keep North Texas in mind as it decides where to stage the 50th Super Bowl" in '16. The area will "have a better mobility plan in place next time around." DART "can't perform as poorly, although those train and bus freeze-ups certainly inconvenienced residents far more than guests." Organizers should "forget that quixotic quest to get a Super Bowl attendance record," and it was "unforgivable" that some fans were unable to be seated. The editorial: "These were not shining moments, but keep them in context. ... What North Texas has is the nation's most stunning football stadium and the warm hospitality of a people to put on the best show possible" (DALLAS MORNING NEWS, 2/8). In Austin, Cedric Golden wrote, "Jerry's Big Score resulted in a terrific Super Bowl. ... In fairness to Jerry, he can't control what falls from the sky and what sticks to the ground." Golden: "It turned out to be a nice event and Jerry should be commended. After a week of slipping and sliding, he landed on his feet and overcame several unforeseen circumstances to deliver a credible Super Bowl party. It was Jerry's first Super Bowl. And not his last" (AUSTIN AMERICAN-STATESMAN, 2/7).
Dallas faced in hosting its first Super Bowl
LESSONS LEARNED: Indianapolis Super Bowl Host Committee Chair Mark Miles said that the group "will announce detailed plans in the next few weeks for coping with worst-case weather scenarios" ahead of next year's Super Bowl in the city. Miles said that a lesson from Super Bowl XLV was the "value of reliable on-the-fly communication in the form of signage on the ground and updates to everyone affected by last-minute changes." Miles and Indianapolis Mayor Greg Ballard said that planners of next year's event "have two key advantages over this year's crew." The city and county government are "unified, making for less bureaucracy than was involved in the multiple jurisdictions hosting this year's event," and Super Bowl XLVI "will be much smaller, with events and hotels clustered in walkable Downtown Indianapolis" (INDIANAPOLIS STAR, 2/8). Dallas Morning News reporter Jeff Mosier said of the Indianapolis group, "I don't know that they expect to be in a rotation for future Super Bowls, so they can kind of go into this not having to worry quite as much about whether this will harm their chances of getting another Super Bowl" ("Outside The Lines," ESPN, 2/7).
THE WHOLE THING IS GETTING TOO BIG: In DC, Sally Jenkins writes, “Is this really what the NFL wants to become? A divorced-from-reality debauch?” She adds the “good” game was an “ancillary event,” and the league “may want to rethink” that strategy. Jenkins: “It may also want to rethink its tendency to look like the Marie Antoinette of the sports world. … A tipping point was reached with this Super Bowl, for me” (WASHINGTON POST, 2/8).